Who’s Picking Up? The Answered vs. Unanswered Calls Report Reveals All – Did You Know?

Monthly Summary Report Update
We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

Attribution Models in Marketing: Why It's Valuable and How to Measure
Attribution models are used to measure the impact of marketing campaigns on sales. This article will explain what they are...

Agency Pricing: How to Show Value When Clients Can't Make Sales
Your agency pricing should reflect the value you deliver to clients. How can you calculate that value when clients aren't...

Customer Reporting Trends: How to Use Value-Based Metrics
Agencies have struggled with customer reporting for too long. It's time to show reports that prove the true value of...

How to Measure Lead Generation Metrics with WhatConverts
WhatConverts can help you figure out how to measure lead generation metrics by tracking qualified leads instead of conversions.

Are Google Ads Worth It?
PPC ads are getting more expensive, and you might find yourself asking, are Google Ads worth it? WhatConverts can tell...

What Can You Learn from Attribution Reports?
Marketers are asking, what can you learn from attribution reports? Find out how attribution can improve your marketing strategy.

Landing Page Analytics: 5 Ways to Increase Conversions
Want to see more conversion when you look at your landing page analytics? You'll have to incorporate certain elements into...

6 of the Best Marketing Attribution Tools in 2025
Marketing attribution tools have a direct impact on your company's bottom line. Use them to see which marketing channels deliver...

CallRail vs CallTrackingMetrics vs WhatConverts: In-Depth Comparison
In this post, we discuss what differentiates WhatConverts (our call tracking software) from CallRail and CallTrackingMetrics.
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