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Revenue Attribution: How to Prove Your Marketing Pays for Itself

Learn how revenue attribution connects marketing spend to actual sales revenue, proving ROI and paying for itself through better campaign optimization.
Monthly Summary Report Update
Lead Analytics

Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

The Secrets to Unleashing Your Lead Management Software
Lead Analytics

The Secrets to Unleashing Your Lead Management Software

Learn to use your lead management software in conjunction with your CRM to unlock the potential of your sales and...

6 Data Points That Will Define Your B2B Content Marketing
Lead Analytics

6 Data Points That Will Define Your B2B Content Marketing

In this guest post, marketing experts from G2 reveal the six most important metrics in B2B content marketing.

These Reports Will Boost Your Landing Page Conversion Rate
Lead Analytics

These Reports Will Boost Your Landing Page Conversion Rate

Improving your landing page conversion rate is as simple as looking at the right data in the right reports.

How Lead Value Instantly Improves Marketing Reports
Lead Analytics

How Lead Value Instantly Improves Marketing Reports

Analytics and lead tracking reveal a big chunk of your marketing picture, but not the whole thing. To understand your...

5 Features To Look For In Client Reporting Software
Lead Analytics

5 Features To Look For In Client Reporting Software

It’s time for a change. You’re shopping around for reporting software because you're tired of creating client reports with Excel....

5 Reasons to Change The Way You Think About Marketing Reports
Lead Analytics

5 Reasons to Change The Way You Think About Marketing Reports

Throughout my 20 year journey as a marketer, I’ve tried to find the perfect way to figure out what marketing...

From Marketing Chaos to Marketing Clarity - Part II
Lead Analytics

From Marketing Chaos to Marketing Clarity - Part II

Welcome to Part II of our series on turning marketing chaos into marketing clarity. In Part I, we identified the...

From Marketing Chaos to Marketing Clarity - Part I
Lead Analytics

From Marketing Chaos to Marketing Clarity - Part I

Business owners, agencies and clients all face the same problem with marketing: How do you know if it’s working? On...

Avoid These 6 Mistakes in Digital Marketing Analytics
Lead Analytics

Avoid These 6 Mistakes in Digital Marketing Analytics

A digital marketing analytics help marketers prove success, but if you're using the analytics wrong, you might not be able...

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