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How Customer Cohort Analysis Reveals Marketing ROI Blind Spots

Customer cohort analysis reveals hidden marketing ROI patterns that aggregate metrics miss. Learn how to group leads by behavior and track true performance.
Monthly Summary Report Update
Lead Analytics

Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

Landing Page Analytics: 5 Ways to Increase Conversions
Lead Analytics

Landing Page Analytics: 5 Ways to Increase Conversions

Want to see more conversion when you look at your landing page analytics? You'll have to incorporate certain elements into...

6 of the Best Marketing Attribution Tools in 2025
Lead Analytics

6 of the Best Marketing Attribution Tools in 2025

Marketing attribution tools have a direct impact on your company's bottom line. Use them to see which marketing channels deliver...

CallRail vs CallTrackingMetrics vs WhatConverts: In-Depth Comparison
Lead Analytics

CallRail vs CallTrackingMetrics vs WhatConverts: In-Depth Comparison

In this post, we discuss what differentiates WhatConverts (our call tracking software) from CallRail and CallTrackingMetrics.

Definitive Guide to Digital Marketing Attribution Software
Lead Analytics

Definitive Guide to Digital Marketing Attribution Software

The more money you're spending on digital marketing, the more important it is that you have accurate marketing attribution software.

4 Best CallTrackingMetrics Alternatives (In-Depth Look)
Lead Analytics

4 Best CallTrackingMetrics Alternatives (In-Depth Look)

Looking for an alternative to CallTrackingMetrics? In this post, we’ll list 4 other call tracking solutions that you should take...

Best Call Tracking Software for Agencies (Factors You Should Consider)
Lead Analytics

Best Call Tracking Software for Agencies (Factors You Should Consider)

In this post, we'll discuss 4 factors that agencies need to consider when choosing a call tracking software, and how...

How to Enhance your Chat Service with Web Chat Reporting
Lead Analytics

How to Enhance your Chat Service with Web Chat Reporting

Adding web chat can boost your conversion rate, but it's the web chat reporting that will help you identify the...

Here's Why Clients Love Our Reporting Software for Agencies
Lead Analytics

Here's Why Clients Love Our Reporting Software for Agencies

Reporting software for agencies, designed to build trust. WhatConverts lets you show clients every lead in real-time, so they know...

10 Benefits of White Label Marketing Tools for Agencies
Lead Analytics

10 Benefits of White Label Marketing Tools for Agencies

With our White label marketing tools for agencies, you can maximize your value with custom branded lead tracking, lead management...

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