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Marketing and Sales Alignment: Bridging the Lead Handoff Gap

Learn how comprehensive lead tracking bridges the sales and marketing alignment gap by tracking PPC campaigns to actual revenue.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

How to Automatically Adjust Tracking Number Area Codes
Lead Tracking

How to Automatically Adjust Tracking Number Area Codes

Boost caller trust with automatic area code matching for tracking numbers. Learn how to set up this feature and make...

How to Clean, Organize, and Leverage Your CRM Data
Lead Tracking

How to Clean, Organize, and Leverage Your CRM Data

Turn chaos into clarity: Fix your messy CRM data and unlock the hidden revenue insights your sales team has been...

How to Upload Marketing Data Using Data Migration Tool Endpoints – Did You Know?
Lead Tracking

How to Upload Marketing Data Using Data Migration Tool Endpoints – Did You Know?

Seamlessly transfer lead data with Endpoints, a flexible data migration tool for WhatConverts. Import CSV/JSON data easily—no third-party tools needed!

Should You Hire a Google Ads Specialist? [Flowchart]
Lead Tracking

Should You Hire a Google Ads Specialist? [Flowchart]

It can be difficult to decide whether you should hire a Google Ads specialist. Our guide will help you determine...

Google Enhanced Conversions: A Complete Marketing Guide
Lead Tracking

Google Enhanced Conversions: A Complete Marketing Guide

Discover how Google Enhanced Conversions improve ad performance by bridging tracking gaps while respecting privacy regulations. Complete marketer guide.

Lead Conversion: Killer Ways to Convert More Customers
Lead Tracking

Lead Conversion: Killer Ways to Convert More Customers

What's your lead conversion rate? Are you satisfied, or trying to increase it? Check out how content marketing impacts your...

Ready or Not: Third-Party Cookie Deprecation Is Here
Lead Tracking

Ready or Not: Third-Party Cookie Deprecation Is Here

Third-party cookie deprecation is coming to Chrome. Learn why this change could impact your marketing data—and how to future-proof your...

Ad Metrics: The Key Indicators for Tracking and Optimizing Your PPC Results
Lead Tracking

Ad Metrics: The Key Indicators for Tracking and Optimizing Your PPC Results

Track the right ad metrics to optimize your PPC campaigns. Learn which KPIs drive real results, avoid vanity metrics, and...

Eliminating the Guesswork from Customer Journey Marketing
Lead Tracking

Eliminating the Guesswork from Customer Journey Marketing

Customer journey marketing can reveal exactly how new leads interact with your marketing touchpoints to become paying customers.

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