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Why Top PPC Experts Are Abandoning Lead Volume Metrics

High-volume campaigns kill profitability by flooding clients with unqualified prospects that never convert.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Compare Attribution Models - Did You Know?
Lead Analytics

Compare Attribution Models - Did You Know?

Compare your marketing across attribution models to spot insights like which pages are best at attracting leads, converting leads, or...

10X Your Agency's Growth: 15 AI Tools That Actually Work
Marketing

10X Your Agency's Growth: 15 AI Tools That Actually Work

These 15 AI tools have transformed how we work – they’re supercharging our productivity, creativity and most importantly – our...

Safe Mode: Blur Private Client Data (Great for Demos & Video Content)
Marketing

Safe Mode: Blur Private Client Data (Great for Demos & Video Content)

Blur out confidential client data with Safe Mode. It's perfect for running real-data demos, creating content, and sharing success stories.

Using Fraud Blocker with Google Ads – Did You Know?
Lead Tracking

Using Fraud Blocker with Google Ads – Did You Know?

Fraud Blocker boosts advertising performance in Google Ads by blocking invalid and fraudulent clicks, which can be a drain on...

Tracking URLs: Your Guide to Creating and Managing UTM Links
Lead Tracking

Tracking URLs: Your Guide to Creating and Managing UTM Links

Build tracking URLs that show which marketing actually works. Learn UTM parameters, tracking tools, and campaign measurement strategies.

Google Ads for Lead Generation: Ups, Downs, & How to Unlock 12X ROAS
Marketing

Google Ads for Lead Generation: Ups, Downs, & How to Unlock 12X ROAS

Using Google Ads for lead generation requires marketers to use different strategies than non-lead gen businesses. Here are the top...

Did You Know? – Multi-Ring
Marketing

Did You Know? – Multi-Ring

With a multi-ring system, you can ensure every important call gets answered, even when individual team members are away from...

What Is a Good ROAS in 2025? (Benchmarking + Statistics)
Marketing

What Is a Good ROAS in 2025? (Benchmarking + Statistics)

What counts as a "good" ROAS in 2025, and how can you help your business see better returns? Uncover the...

Did You Know? – Round Robin Phone System
Lead Tracking

Did You Know? – Round Robin Phone System

How do you keep both your customers and sales team happy with one feature? A round robin phone system. Here's...

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