Marketing and Sales Alignment: Bridging the Lead Handoff Gap
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Did You Know – Call Only/Call Extension Tracking
Want to see how your Call Only Ads and Call Extensions are performing? Here's how to use tracking numbers for...
Marketing Touchpoints: What They Are & How to Optimize Them
Tracking and analyzing your marketing touchpoints lets you unlock countless opportunities to optimize. Here's how to do it.
What Is Marketing Attribution & Which Models Are Best?
In this guide, we look at why marketing attribution is essential for proving the value of your marketing and uncovering...
Did You Know – Custom Event Tracking
WhatConverts makes it easy to track events like button clicks, email signups, link interactions and more with Custom Event Tracking.
Did You Know – View Duplicate/Spam Leads
Understanding where spam/duplicate leads are coming from lets clever marketers spot optimization opportunities. Here's how to do it.
A Marketer's Guide to First-Party vs. Third-Party Cookies
From a marketing perspective, this guide takes you through the core differences between first and third-party cookies and how they're...
Did You Know – Call Greetings & Whispers
Call Greetings and Call Whispers let you enhance your Call Flows with both internal and external facing voice recordings. Here's...
What Is Lead Tracking and How Does It Make Your Marketing Better?
Lead tracking is essential for marketers and agencies to know where their leads are coming from and if their marketing's...
Did You Know – Accounts Usage Overview
Marketing agencies need to know the usage costs of lead tracking for clients on an account-by-account basis. Here's how to...
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