This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

A recent update to Looker Studio adds 170 new field options for reporting, giving marketers more access to essential marketing...

Apple's plan to strip tracking from URLs for users in Private Browsing Mode has some marketers spooked. Here's why you...

A new Google Ads update to the Transparency Center is giving users access to advertiser information. Here's how that affects...

Google Analytics 4 is causing serious problems. And WhatConverts is the best GA4 conversion tracking alternative available. Here's why.

The shift to Google Ads automation and AI is real. And it's more than automated bidding. Here's what the automation...

We're proud to announce that WhatConverts earned top reviews in our category according to the G2 Summer 2023 Reports reviews.

Conversation Intelligence and Lead Intelligence may sound similar, but they're quite different. So which is right for PPC marketers?

Lead Intelligence is an exciting new feature in WhatConverts to automatically score, qualify, and value your leads. Here’s why it’s...

Google Ads automated bidding can work wonders for your marketing—but only if you optimize it strategically. Here's how to do...