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Tracking URLs: Your Guide to Creating and Managing UTM Links

Build tracking URLs that show which marketing actually works. Learn UTM parameters, tracking tools, and campaign measurement strategies.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Did You Know – Exclude Values in Lead Manager
Lead Tracking

Did You Know – Exclude Values in Lead Manager

Filtering leads inside Lead Manager is a snap. But did you know you can also exclude values from showing up...

Better > More: Agency Segments Leads by Type, Grows Volume 220%
Lead Tracking

Better > More: Agency Segments Leads by Type, Grows Volume 220%

More leads doesn't always mean more ROI. See how one agency achieved a 220% growth in quality leads by segmenting...

Optimize with Ease – New Facebook Ads Integration Upgrade
Product Updates

Optimize with Ease – New Facebook Ads Integration Upgrade

Our upgraded Facebook Ads conversion tracking integration lets you fine-tune your campaigns and optimize to grow your ROI.

Did You Know – Post-Call Lead Qualification
Marketing

Did You Know – Post-Call Lead Qualification

WhatConverts makes it easy to create a post-call qualification process so you get the data you need to make better...

How to Use Lead Attribution to Amplify Your Law Firm Marketing
Lead Tracking

How to Use Lead Attribution to Amplify Your Law Firm Marketing

Lead attribution is the secret to more strategic (and impactful) law firm marketing. Here's how it can help your firm...

Did You Know – Automatically Qualify/Add Data From a Call Flow
Lead Tracking

Did You Know – Automatically Qualify/Add Data From a Call Flow

Call Flows are great for automating your workload. You can even add data to your leads based on how they...

Data-Driven Marketing: Agency's In the Weeds Methods Win 7X ROI
Lead Tracking

Data-Driven Marketing: Agency's In the Weeds Methods Win 7X ROI

The best marketing decisions are based on data, not gut feel. See how one agency earned a 7X ROI using...

Did You Know – Auto-Tagging & ValueTrack Tracking Templates
Integrations

Did You Know – Auto-Tagging & ValueTrack Tracking Templates

ValueTrack tracking templates are vital for tracking the lead data you need to make smarter marketing decisions. Here's how to...

Value-Based Bidding for Lead Gen: 5 High ROI Strategies
Marketing

Value-Based Bidding for Lead Gen: 5 High ROI Strategies

Google Ads Value based bidding lets you focus quality, not quantity. Here are 5 strategies to help lead gen businesses...

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