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Marketing and Sales Alignment: Bridging the Lead Handoff Gap

Learn how comprehensive lead tracking bridges the sales and marketing alignment gap by tracking PPC campaigns to actual revenue.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Did You Know – Custom Column Views
Lead Tracking

Did You Know – Custom Column Views

Create a fully customized lead tracking metric dashboard in Lead Manager using Custom Column Views. Here's how.

How Much Does Call Tracking Cost (And Are You Overpaying)
Lead Tracking

How Much Does Call Tracking Cost (And Are You Overpaying)

How much does call tracking cost? This guide breaks down how much you can expect to pay and compares pricing...

Did You Know – Scheduled Reports
Lead Analytics

Did You Know – Scheduled Reports

Keep clients up-to-date and automatically send the metrics they want to see using WhatConverts Scheduled Reports. Here's how.

Unrealistic Client Expectations Kill Agencies: 5 Pro Ways to Manage Them
Marketing

Unrealistic Client Expectations Kill Agencies: 5 Pro Ways to Manage Them

Managing client expectations can be tricky for marketing agencies. Here are 5 strategies for setting and exceeding your client expectations.

Google Ads Conversion Triggers – Did You Know?
Integrations

Google Ads Conversion Triggers – Did You Know?

Get even more control over the type of leads you target with your Google Ads campaigns using WhatConverts Conversion Triggers.

5 Big Problems Call Tracking for Agencies Doesn’t Solve
Lead Tracking

5 Big Problems Call Tracking for Agencies Doesn’t Solve

Call tracking for agencies is a must-have for marketers. But there are some problems it can't solve (at least not...

WhatConverts Climbs Rankings in G2 Fall Reports 2023
Product Updates

WhatConverts Climbs Rankings in G2 Fall Reports 2023

With the release of G2's 2023 Fall Reports, WhatConverts continues to earn top rankings in multiple categories. Here are the...

Terms of Use Update
Product Updates

Terms of Use Update

At WhatConverts, we are committed to ensuring the utmost security and privacy of our customers' information, and this update reflects...

Spotting SEO Opportunity from PPC Success: PPC vs. SEO Gap Analysis Playbook
Marketing

Spotting SEO Opportunity from PPC Success: PPC vs. SEO Gap Analysis Playbook

What's the best way to get your PPC and SEO working together? By using the Gap Analysis strategy. Here's how...

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