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Why Roofing PPC Benchmarks Break Down Without Lead Quality Data

Industry averages can't tell you if your PPC spend is working. Only your actual lead value can do that.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

First Touch Attribution vs Last Touch: Which One Is Best?
Lead Tracking

First Touch Attribution vs Last Touch: Which One Is Best?

First touch or last touch attribution? Discover how each model tracks leads differently and why successful marketers often use both.

Did You Know – Lead Scoring
Lead Tracking

Did You Know – Lead Scoring

Lead Scoring lets you see which leads are worth engaging with. Combine it with Lead Intelligence to save a massive...

7 Effective Backlink-Building Strategies for Your Clients & Agency
Marketing

7 Effective Backlink-Building Strategies for Your Clients & Agency

Backlink building is one of the most effective SEO strategies for marketing agencies. Here are 7 methods to grow your...

How to Build Trust with Bad News: 5 Client Retention Strategies
Marketing

How to Build Trust with Bad News: 5 Client Retention Strategies

Bad news is inevitable. But you can use these 5 client retention strategies to turn tough conversations into trust-building wins.

Did You Know – Dimension Grouping
Lead Analytics

Did You Know – Dimension Grouping

Dimension Grouping lets you "chunk" information together for clearer, more customized reporting. Here's how it's done.

Did You Know – Holiday Call Flows
Marketing

Did You Know – Holiday Call Flows

Holiday Call Flows let you add a more customized, valuable experience to your typical call flows during a holiday.

Did You Know – Field Mapping
Lead Analytics

Did You Know – Field Mapping

Field Mapping lets you show custom form fields right from the Lead Manager and in your reporting. Here's a quick...

Did You Know – Custom Column Views
Lead Tracking

Did You Know – Custom Column Views

Create a fully customized lead tracking metric dashboard in Lead Manager using Custom Column Views. Here's how.

How Much Does Call Tracking Cost (And Are You Overpaying)
Lead Tracking

How Much Does Call Tracking Cost (And Are You Overpaying)

How much does call tracking cost? This guide breaks down how much you can expect to pay and compares pricing...

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