G2 Summer ‘25 Reports: #1 Choice for Call Tracking, Attribution, and Analytics

Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Guest post: Tips and tricks for effective lead management
We asked the lead-tracking experts from Paperform to reveal their best practices for moving leads through the sales funnel.

6 Data Points That Will Define Your B2B Content Marketing
In this guest post, marketing experts from G2 reveal the six most important metrics in B2B content marketing.

Product Update: The Magic of Smart Call Routing
Send incoming calls to the right person every time, with Smart Call Routing from WhatConverts.

These Reports Will Boost Your Landing Page Conversion Rate
Improving your landing page conversion rate is as simple as looking at the right data in the right reports.

5 Client Retention Strategies for your Agency
Apply these five proven client retention strategies to build up your most valuable asset: long-term clients that generate steady revenue.

Guest Post: The Misunderstood Art of Inbound Marketing
The two terms inbound marketing and outbound marketing are used commonly throughout the marketing world, but there seems to be...

How Lead Value Instantly Improves Marketing Reports
Analytics and lead tracking reveal a big chunk of your marketing picture, but not the whole thing. To understand your...

Product Update: Assign Users Roles and Permissions
WhatConverts lets you capture every lead along with valuable information about the lead. Many people need this information; yourself, your...

6 Marketing Report Templates You'll Actually Use
Gathering a ton of marketing data is great, but it only impacts your business if you can put it in...
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