Why Roofing PPC Benchmarks Break Down Without Lead Quality Data
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
How to Calculate Marketing ROI (Return on Investment)
Marketing ROI is short for marketing return on investment, a vital metric for showing marketing effectiveness. Here's how to calculate...
Marketers: How to Adapt to Google Ads Automation & AI
The shift to Google Ads automation and AI is real. And it's more than automated bidding. Here's what the automation...
Organic Leads From PPC? A Secret Insight to Bonus Leads
Attention performance marketers! Your PPC ads are bringing in organic leads. And with the right tools, these Bonus Leads can...
Lead Intelligence: The Smarter Way to Score, Qualify, & Value Your Leads
Lead Intelligence is an exciting new feature in WhatConverts to automatically score, qualify, and value your leads. Here’s why it’s...
Why CRMs Can't Answer Marketing Questions
Customer relationship management tools (CRMs) are built for sales, but aren't great at answering questions important to marketers like you....
Product Update: Smarter Voicemail Call Flows & Higher-Level Scheduled Reporting
April was another busy month for WhatConverts improvements. Here are two brand new features sure to make proving & growing...
Build Trust & Transparency with Clients Using Lead Manager
We will show you how one of the core pillars of WhatConverts—the Lead Manager—gives you the power to prove your...
Meet Wyatt, The WhatConverts Lion
We’re proud to introduce what we think is the perfect embodiment of our mission—to prove and grow the business value...
PPC vs. SEO: Pros, Cons and When to Use Each
At WhatConverts, we’re huge fans of PPC. And SEO is another one of our favorites. But the truth is, every...
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