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Not All Leads are Equal, Improving Lead Qualification
Marketing

Not All Leads are Equal, Improving Lead Qualification

Today, it's easier than ever to track phone calls and form submissions as conversions. It's also easy to show these...

WhatConverts Challenges Spam Calls
Marketing

WhatConverts Challenges Spam Calls

Here at WhatConverts we take spam calls very seriously. We know nothing is more frustrating than picking up the phone...

Introducing Pay As You Go Call Tracking
Marketing

Introducing Pay As You Go Call Tracking

We love customer feedback, each piece helps us make WhatConverts better. Pricing feedback has been great and we found that...

Easy Keyword Level Call Tracking
Marketing

Easy Keyword Level Call Tracking

Keyword data is important for reaching targeted users. In the past keyword data was lost when a user made a...

Simple ValueTrack Setup for Adwords Tracking
Marketing

Simple ValueTrack Setup for Adwords Tracking

Back in 2011, Google began removing search query information from a users search. This means that keyword data was no...

Why Call Tracking is Crucial for Marketing
Marketing

Why Call Tracking is Crucial for Marketing

Earlier this year I went paintballing with my son and a couple of his friends, I had the bruises for...

Measuring Marketing Signals vs. Business Value : True Marketing Case #540
Marketing

Measuring Marketing Signals vs. Business Value : True Marketing Case #540

Jeff and I decided to meet at the golf driving range to hit a bucket of balls while we discussed...

Why Sales Data is Crucial for Marketing Reports
Marketing

Why Sales Data is Crucial for Marketing Reports

We were missing too many pieces of the marketing picture. Analytics and call tracking gave us a big chunk of...

Google Analytics Phone Call Tracking Is Easier than You Think
Marketing

Google Analytics Phone Call Tracking Is Easier than You Think

Here at WhatConverts, I often find that companies have a difficult time connecting their marketing efforts to the calls generated...

The Dark Side of SEO : True Marketing Case #539
Marketing

The Dark Side of SEO : True Marketing Case #539

9am, Monday morning, Jeff is scheduled for a meeting in my office - it sounds like he's having client trouble...

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