What Is a Good ROAS in 2025? (Benchmarking + Statistics)
5 Ways Marketing Agencies can Increase Client Retention
A successful marketing agency’s primary focus is to cultivate long-term clients that are happy with their results. Some of the...
Lead Based Client Reporting is Best. New Reports Have Arrived!
Two challenges face every marketer; generating value and demonstrating value. As a marketer, it's crucial to show value. Easy to...
Google Ads Conversion Tracking: Native Integration & Google Analytics Goal Tracking
Importing conversions into Google Ads (AdWords) is easy and there are multiple ways to make sure all of your incoming...
Improve your Bing Ads Conversion Rate with These Five Quick Tips
Bing Ads doesn’t have to be on the list of PPC “no-nos” for your business. The truth is, search volume...
Generate Quality Leads for Real Estate Agents with Google AdWords
Is it possible to use Google AdWords to generate quality leads for real estate agents? Let's be honest, generating leads...
Google AdWords Parallel Tracking - Will it Affect my Lead Tracking?
As we all know, Google makes many changes to their organic and paid search throughout the year and the WhatConverts...
Why Do AdWords Conversions Sometimes Differ from WhatConverts?
When it comes to your pay-per-click (PPC) campaigns in AdWords, you might notice data discrepancies with native integrations that are...
3 Ways to Implement Call Tracking
Let's discuss the 3 options available to you when implementing your call tracking. Each option works in a slightly different...
Instantly Improve Your Web Form Tracking
It's easy to receive web form submissions from your website and it’s also relatively painless to track each submission as...
New Reporting & Management Features have Arrived
We've been beavering away improving WhatConverts and making sure you, our customers are happy. We thought it's time we update...
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