PPC Costs Are Rising—And That Makes Every Dollar More Fragile

Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Did You Know – Custom Event Tracking
WhatConverts makes it easy to track events like button clicks, email signups, link interactions and more with Custom Event Tracking.

Did You Know – View Duplicate/Spam Leads
Understanding where spam/duplicate leads are coming from lets clever marketers spot optimization opportunities. Here's how to do it.

A Marketer's Guide to First-Party vs. Third-Party Cookies
From a marketing perspective, this guide takes you through the core differences between first and third-party cookies and how they're...

Did You Know – Call Greetings & Whispers
Call Greetings and Call Whispers let you enhance your Call Flows with both internal and external facing voice recordings. Here's...

What Is Lead Tracking and How Does It Make Your Marketing Better?
Lead tracking is essential for marketers and agencies to know where their leads are coming from and if their marketing's...

Did You Know – Accounts Usage Overview
Marketing agencies need to know the usage costs of lead tracking for clients on an account-by-account basis. Here's how to...

G2 Spring 2024 Reports: WhatConverts Now a Top Attribution Solution
If there's one thing the Spring 2024 G2 Reports show it's that users are discovering WhatConverts is so much more...

Did You Know – Exclude Values in Lead Manager
Filtering leads inside Lead Manager is a snap. But did you know you can also exclude values from showing up...

Optimize with Ease – New Facebook Ads Integration Upgrade
Our upgraded Facebook Ads conversion tracking integration lets you fine-tune your campaigns and optimize to grow your ROI.
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