PPC Costs Are Rising—And That Makes Every Dollar More Fragile

Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Did You Know – Post-Call Lead Qualification
WhatConverts makes it easy to create a post-call qualification process so you get the data you need to make better...

How to Use Lead Attribution to Amplify Your Law Firm Marketing
Lead attribution is the secret to more strategic (and impactful) law firm marketing. Here's how it can help your firm...

Did You Know – Automatically Qualify/Add Data From a Call Flow
Call Flows are great for automating your workload. You can even add data to your leads based on how they...

Did You Know – Auto-Tagging & ValueTrack Tracking Templates
ValueTrack tracking templates are vital for tracking the lead data you need to make smarter marketing decisions. Here's how to...

Value-Based Bidding for Lead Gen: 5 High ROI Strategies
Google Ads Value based bidding lets you focus quality, not quantity. Here are 5 strategies to help lead gen businesses...

Did You Know – Lead Details
The Lead Details view lets you see valuable information like customer journey, lead score, custom fields, and more. Here's how...

Using ClickCease with Google Ads – Did You Know?
ClickCease blocks bad clicks from draining your Google Ads Budget. Plus, setting it up for WhatConverts is simple.

How to Solve 3 Attribution Problems Stealing Your Results
Three marketing attribution problems are stealing the credit marketing agencies deserve. Here's how to solve them.

Did You Know – Customer Value Reporting
Customer Value Reporting lets you see the total value (sales or quote) that your client's customers have generated. Here's how...
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