How to Calculate Cost Per Qualified Lead: Why CPL Isn't Enough
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Survey: 43% of Agencies Struggle to Show Value of Marketing
WhatConverts surveyed digital marketing agencies to find out how software can help marketers achieve their goals. Read on to see...
What Can You Learn from Attribution Reports?
Marketers are asking, what can you learn from attribution reports? Find out how attribution can improve your marketing strategy.
PPC Call Tracking: The Key to Google Ads ROI
Optimize your Google Ads based on real leads, not clicks. In 2022, PPC call tracking can help you identify the...
An Alternative to Tracking Conversions in Google Analytics
Tracking conversions in Google Analytics only reveals part of the marketing story. If you want the full picture, use this...
How Does Call Tracking Work for Businesses like Airskirts
How does call tracking work and how does it help businesses improve marketing efficiency? Learn how the Founder of Airskirts...
The 4 Best Ways to Track Forms in 2022
There's an easier way to track forms alongside all of your other conversions, and it doesn't involve complicated script or...
Landing Page Analytics: 5 Ways to Increase Conversions
Want to see more conversion when you look at your landing page analytics? You'll have to incorporate certain elements into...
3 Best Marchex Alternatives: An In-Depth Look
We'll discuss the key factors you should look for in a Marchex alternative, and how WhatConverts (our call tracking software)...
Best Call Tracking Software for Facebook Ads (Factors to Consider)
In this post, we discuss 3 important factors to consider when choosing a call tracking software for FB Ads (and...
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