Featured Article

AI Ads Are Coming—And PPC Attribution Just Got Harder

The moment traffic starts coming from AI-driven conversations, the attribution rules marketers rely on today start to break down.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

How to Capture and Use Your Buyer Intent Data to Improve Marketing Campaigns
Lead Analytics

How to Capture and Use Your Buyer Intent Data to Improve Marketing Campaigns

Your captured buyer intent data is invaluable to show money invested in marketing channels is working. WhatConverts helps agencies realize...

9 of the Best Marketing Dashboard Tools for Agencies
Marketing

9 of the Best Marketing Dashboard Tools for Agencies

The best marketing dashboard tools can help facilitate a better relationship between the agency and the client. Those tools can...

5 Metrics Clients Want in a Marketing KPI Dashboard
Lead Analytics

5 Metrics Clients Want in a Marketing KPI Dashboard

Your marketing KPI dashboard should show the metrics that clients care about. Here are five metrics PPC and SEO marketers...

What is Cost Per Lead and Why Should You Care?
Lead Analytics

What is Cost Per Lead and Why Should You Care?

Cost per lead is one of the most important marketing metrics out there. Learn how to calculate CPL and adjust...

7 Reasons Agencies Use Google Ads Optimization Software
Lead Analytics

7 Reasons Agencies Use Google Ads Optimization Software

See a video showing how one marketing agency uses WhatConverts Google Ads optimization software for their clients.

Are Google Ads Worth It?
Lead Analytics

Are Google Ads Worth It?

PPC ads are getting more expensive, and you might find yourself asking, are Google Ads worth it? WhatConverts can tell...

Introducing the New WhatConverts Dashboard
Marketing

Introducing the New WhatConverts Dashboard

The new WhatConverts Dashboard is now available to all users. Learn more about all the new layout, additional features and...

How to Confidently Boost Google Ads Spend By 8x
Marketing

How to Confidently Boost Google Ads Spend By 8x

Find out how WhatConverts lead tracking gave Airskirts the confidence to spend 8x more on Google Ads in just five...

WhatConverts Tips: Automation and the New Mobile Dashboard
Marketing

WhatConverts Tips: Automation and the New Mobile Dashboard

WhatConverts makes it easy to track marketing success on the go with automation and a brand new mobile dashboard,

Get the latest from WhatConverts

Monthly marketing advice, delivered straight to your inbox.

    ready to get marketing clarity?

    Grow your business with WhatConverts

    14 days free trial Easy setup Dedicated support
    G2 Best Results Summer 2025 Badge
    G2 Best Relationship Summer 2025 Badge
    G2 Best Usability Summer 2025 Badge
    G2 Most Implementable Summer 2025 Badge
    G2 Momentum Leader Summer 2025 Badge