How to: Get Cost per Lead (Not Conversion) without Doing Math

Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

How to get credit for every lead from local SEO
Learn how get credit for every lead from local SEO with WhatConverts. Our platform allows SEO marketers to capture every...

Upgrade your client reporting software with WhatConverts + Tapclicks
This integration provides one client reporting software system to capture leads, track marketing, and see how marketing affects sales.

What is Google Analytics 4? Here's what you need to know
Google has a new analytics platform, but what is Google Analytics 4? Read on and learn how to use the...

Track Chat Leads with the WhatConverts + Blazeo Integration
Push your Blazeo (formerly ApexChat) web chat leads directly into WhatConverts and track them back to the marketing source.

Product Update: Industry leading call transcription from AssemblyAI
We partnered with AssemblyAI to bring users the most accurate call transcription software on the market. Learn more about your...

Machine Learning and The Evolution of AB Testing Tools
Machine learning tools are the next iteration of AB testing tools, allowing marketers to optimize websites more quickly than ever...

Landing Page Data: The Key to Google Ads Conversion Tracking
Google Ads conversion tracking doesn't have to be a chore. By tracking leads from landing pages, you can make sure...

SEO Content Planners: Comparing SEMrush vs Ahrefs
You're planning to generate some new leads through content marketing, and these SEO content planners can help you do it....

New Integration: Track your phone calls from VWO A/B testing
Drastically improve your VWO A/B testing with the new WhatConverts + VWO integration. Capture phone call leads and see better...
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