Tracking URLs: Your Guide to Creating and Managing UTM Links

Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

How to Earn 336% More Leads from a Dying PPC Campaign: Case Study
What happens when the industry shifts and your campaigns start to fail? Learn how one agency turned dwindling results into...

Did You Know – Tracking Offline Campaigns
If you're running offline campaigns alongside your online ones, you can track leads just as easily in WhatConverts. Here's how.

Field Mapping: How To Make Lead Management Even Easier
Field mapping lets you organize and report on your lead data using custom fields collected from your online forms. Here's...

PPC for Lawyers: How to Boost Your ROI on Google Ads
PPC for lawyers can either be a massive success or an expensive waste of budget. Here's how to make sure...

Path to $1M MRR: Agency Shifts from Vendor to Partner w/ Advanced Reporting
To truly stand out as a marketing agency, you need to be a partner, not a vendor. See how this...

Form Tracking: What Is It & Why Do Marketers Need It?
This guide explains form tracking, why it's important for marketers, and which tools you should use to get the most...

Product Update: Meta Advanced Matching, Better Filtering, & Shopify App
We're excited to announce three new WhatConverts features – Meta advanced matching, enhanced filtering, and the launch of our Shopify...

Did You Know – Call Only/Call Extension Tracking
Want to see how your Call Only Ads and Call Extensions are performing? Here's how to use tracking numbers for...

Marketing Touchpoints: What They Are & How to Optimize Them
Tracking and analyzing your marketing touchpoints lets you unlock countless opportunities to optimize. Here's how to do it.
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