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Why Top PPC Experts Are Abandoning Lead Volume Metrics

High-volume campaigns kill profitability by flooding clients with unqualified prospects that never convert.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

How to Fill In GA4's Data Gaps Using Lead Tracking Tools
Lead Analytics

How to Fill In GA4's Data Gaps Using Lead Tracking Tools

Google Analytics is a must for marketers, but it leaves behind some serious data gaps. See how to fill those...

Product Update: Qualify Leads 80% Faster with AI Call Summary
Product Updates

Product Update: Qualify Leads 80% Faster with AI Call Summary

What if you could qualify leads in 5 seconds, not 5 minutes? Introducing AI Call Summary from WhatConverts—a lead qualification...

Did You Know? – Call Flows w/ Backup Numbers
Lead Tracking

Did You Know? – Call Flows w/ Backup Numbers

Jump on every opportunity and keep the sales momentum going by adding backup numbers to your Call Flows. Here's how.

How to Unlock Marketing Insights with Dynamic Number Pools
Lead Tracking

How to Unlock Marketing Insights with Dynamic Number Pools

A core piece of DNI, dynamic number pools let marketers track offline leads and make better marketing decisions. Here's how...

Did You Know – HIPAA Compliance
Lead Tracking

Did You Know – HIPAA Compliance

HIPAA compliance is necessary for anyone working in or with healthcare. Here's how to ensure your WhatConverts account is HIPAA...

Did You Know – Top Two Reasons For Different Conversions in Google Ads & WhatConverts
Lead Tracking

Did You Know – Top Two Reasons For Different Conversions in Google Ads & WhatConverts

Conversion numbers not adding up between WhatConverts and your Google Ads account? There might be two simple problems at play.

Did You Know – Tracking Offline Campaigns
Lead Tracking

Did You Know – Tracking Offline Campaigns

If you're running offline campaigns alongside your online ones, you can track leads just as easily in WhatConverts. Here's how.

Field Mapping: How To Make Lead Management Even Easier
Lead Analytics

Field Mapping: How To Make Lead Management Even Easier

Field mapping lets you organize and report on your lead data using custom fields collected from your online forms. Here's...

PPC for Lawyers: How to Boost Your ROI on Google Ads
Lead Tracking

PPC for Lawyers: How to Boost Your ROI on Google Ads

PPC for lawyers can either be a massive success or an expensive waste of budget. Here's how to make sure...

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