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Tracking URLs: Your Guide to Creating and Managing UTM Links

Build tracking URLs that show which marketing actually works. Learn UTM parameters, tracking tools, and campaign measurement strategies.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

How to Earn 336% More Leads from a Dying PPC Campaign: Case Study
Lead Tracking

How to Earn 336% More Leads from a Dying PPC Campaign: Case Study

What happens when the industry shifts and your campaigns start to fail? Learn how one agency turned dwindling results into...

Did You Know – Tracking Offline Campaigns
Lead Tracking

Did You Know – Tracking Offline Campaigns

If you're running offline campaigns alongside your online ones, you can track leads just as easily in WhatConverts. Here's how.

Field Mapping: How To Make Lead Management Even Easier
Lead Analytics

Field Mapping: How To Make Lead Management Even Easier

Field mapping lets you organize and report on your lead data using custom fields collected from your online forms. Here's...

PPC for Lawyers: How to Boost Your ROI on Google Ads
Lead Tracking

PPC for Lawyers: How to Boost Your ROI on Google Ads

PPC for lawyers can either be a massive success or an expensive waste of budget. Here's how to make sure...

Path to $1M MRR: Agency Shifts from Vendor to Partner w/ Advanced Reporting
Lead Analytics

Path to $1M MRR: Agency Shifts from Vendor to Partner w/ Advanced Reporting

To truly stand out as a marketing agency, you need to be a partner, not a vendor. See how this...

Form Tracking: What Is It & Why Do Marketers Need It?
Lead Tracking

Form Tracking: What Is It & Why Do Marketers Need It?

This guide explains form tracking, why it's important for marketers, and which tools you should use to get the most...

Product Update: Meta Advanced Matching, Better Filtering, & Shopify App
Product Updates

Product Update: Meta Advanced Matching, Better Filtering, & Shopify App

We're excited to announce three new WhatConverts features – Meta advanced matching, enhanced filtering, and the launch of our Shopify...

Did You Know – Call Only/Call Extension Tracking
Lead Tracking

Did You Know – Call Only/Call Extension Tracking

Want to see how your Call Only Ads and Call Extensions are performing? Here's how to use tracking numbers for...

Marketing Touchpoints: What They Are & How to Optimize Them
Lead Tracking

Marketing Touchpoints: What They Are & How to Optimize Them

Tracking and analyzing your marketing touchpoints lets you unlock countless opportunities to optimize. Here's how to do it.

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