Michael Cooney
10 years at WhatConverts
Michael Cooney is the co-founder of WhatConverts, a bootstrapped lead tracking and marketing attribution platform that tracks every call, form, and chat back to the campaign and keyword behind it and ties marketing to revenue. An electrical engineer by training with a 25-year career in digital marketing, he built WhatConverts to help agencies prove and grow marketing ROI so they scale in revenue and profitability. He's grown the company to thousands of agencies and businesses without raising a dollar of outside capital.
3 Best CallTrackingMetrics Alternatives: In-Depth Comparison
Looking for an alternative to CTM? Here are three other call tracking solutions that you should take into consideration.
3 Best Invoca Alternatives: In-Depth Comparison
Invoca is built for enterprise call centers and pay-per-call programs. If that's not you, here are three alternatives worth comparing...
Top 5 CallRail Alternatives for 2027: In-Depth Comparisons & Reviews
Discover the best CallRail alternatives in 2027, including peer-reviewed tools, real pricing, and pros and cons to help you pick...
-
What is Cost Per Lead and Why Should You Care?
-
7 Reasons Agencies Use Google Ads Optimization Software
-
Are Google Ads Worth It?
-
Introducing the New WhatConverts Dashboard
-
How to Confidently Boost Google Ads Spend By 8x
-
WhatConverts Tips: Automation and the New Mobile Dashboard
-
Customer Reporting Trends: How to Use Value-Based Metrics
-
7 Tips for Setting Your Client's Marketing Budget
-
Agency Pricing: How to Show Value When Clients Can't Make Sales
-
How to Measure Lead Generation Metrics with WhatConverts
Get the latest from WhatConverts
Monthly marketing advice, delivered straight to your inbox.
Grow your business with WhatConverts
