Michael Cooney
10 years at WhatConverts
Michael Cooney is the co-founder of WhatConverts, a bootstrapped lead tracking and marketing attribution platform that tracks every call, form, and chat back to the campaign and keyword behind it and ties marketing to revenue. An electrical engineer by training with a 25-year career in digital marketing, he built WhatConverts to help agencies prove and grow marketing ROI so they scale in revenue and profitability. He's grown the company to thousands of agencies and businesses without raising a dollar of outside capital.
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E-commerce Attribution vs. Lead Attribution: What’s the Difference?
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The Death of the Keyword? Navigating the New Era of Data-Driven Marketing
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What Is a Good ROAS in 2025? (Benchmarking + Statistics)
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First Touch Attribution vs Last Touch: Which One Is Best?
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Boost Lead Conversions with Virtual Receptionists & Tracking
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The Triple T of Search Marketing: Why Search is so Powerful
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HubSpot Marketing Hub vs. WhatConverts: Which is best for your business?
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How to choose the best lead tracking software: Marketing vs Sales
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Terms of Use Update
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Product Updates: SiteStaff Chat Integration, GA4, Call Flows, and more
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