
Michael Cooney
Co-Founder at WhatConverts
10 years at WhatConverts
Michael Cooney is the co-founder of WhatConverts, a bootstrapped lead tracking and marketing attribution platform that tracks every call, form, and chat back to the campaign and keyword behind it and ties marketing to revenue. An electrical engineer by training with a 25-year career in digital marketing, he built WhatConverts to help agencies prove and grow marketing ROI so they scale in revenue and profitability. He's grown the company to thousands of agencies and businesses without raising a dollar of outside capital.
Latest Articles
3 Best CallTrackingMetrics Alternatives: In-Depth Comparison
Looking for an alternative to CTM? Here are three other call tracking solutions that you should take into consideration.

3 Best Invoca Alternatives: In-Depth Comparison
Invoca is built for enterprise call centers and pay-per-call programs. If that's not you, here are three alternatives worth comparing...

Top 5 CallRail Alternatives for 2027: In-Depth Comparisons & Reviews
Discover the best CallRail alternatives in 2027, including peer-reviewed tools, real pricing, and pros and cons to help you pick...
All Articles by Michael
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How to Track Phone Calls in Google Analytics 4 with WhatConverts
Lead Tracking · Oct 4, 2022 -
5 Best Phonexa Alternatives (In-Depth Look)
Lead Analytics · Sep 16, 2022 -
WhatConverts Product Development Updates and Features (August 2022 Edition)
Product Updates · Sep 8, 2022 -
Identifying Buyer Intent Keywords for PPC (What You Need to Do)
Lead Analytics · Sep 2, 2022 -
Attribution Models in Marketing: Why It's Valuable and How to Measure
Lead Analytics · Aug 10, 2022 -
WhatConverts Product Development Updates and Features (July 2022 Edition)
Product Updates · Aug 3, 2022 -
3 Best Lead Sources for Small Businesses
Lead Tracking · Jul 28, 2022 -
How to Capture and Use Your Buyer Intent Data to Improve Marketing Campaigns
Lead Analytics · Jul 15, 2022 -
9 of the Best Marketing Dashboard Tools for Agencies
Marketing · May 9, 2022 -
5 Metrics Clients Want in a Marketing KPI Dashboard
Lead Analytics · Apr 27, 2022
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