Why Roofing PPC Benchmarks Break Down Without Lead Quality Data
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
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[Marketing Pulse] Lawsuit Claims Google Stole Content & Data to Train AI
A new lawsuit alleges Google stole content from millions of users in order to train its artificial intelligence systems.
Do PPC Marketers Need Conversation Intelligence or Lead Intelligence?
Conversation Intelligence and Lead Intelligence may sound similar, but they're quite different. So which is right for PPC marketers?
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[Marketing Pulse] New Poll Finds Majority of Marketers Struggling with GA4 Implementation
According to a recent poll, most marketers struggle to switch to GA4 with 54.1% of marketers still learning how to...
Alternative Solutions to GA4 Conversion Tracking
Google Analytics 4 is causing serious problems. And WhatConverts is the best GA4 conversion tracking alternative available. Here's why.
G2 Summer Reports 2023: WhatConverts vs. CallRail, CallTrackingMetrics, & Invoca
We're proud to announce that WhatConverts earned top reviews in our category according to the G2 Summer 2023 Reports reviews.
Apple Stripping Tracking from URLs—What It Means for Campaign Tracking
Apple's plan to strip tracking from URLs for users in Private Browsing Mode has some marketers spooked. Here's why you...
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[Marketing Pulse] Looker Studio Gets Much-Needed GA4 Rescue with 170 New Fields
A recent update to Looker Studio adds 170 new field options for reporting, giving marketers more access to essential marketing...
How to Optimize Google Ads Automated Bidding for Better Results
Google Ads automated bidding can work wonders for your marketing—but only if you optimize it strategically. Here's how to do...
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[News] How the Google Ads Update to Transparency Center Affects Marketers
A new Google Ads update to the Transparency Center is giving users access to advertiser information. Here's how that affects...
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