Marketing and Sales Alignment: Bridging the Lead Handoff Gap
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
5 Big Problems Call Tracking for Agencies Doesn’t Solve
Call tracking for agencies is a must-have for marketers. But there are some problems it can't solve (at least not...
Boost Lead Conversions with Virtual Receptionists & Tracking
Are you turning leads into customers? Get more lead conversions with lead tracking tools and virtual receptionists.
Apple Stripping Tracking from URLs—What It Means for Campaign Tracking
Apple's plan to strip tracking from URLs for users in Private Browsing Mode has some marketers spooked. Here's why you...
How to Optimize Google Ads Automated Bidding for Better Results
Google Ads automated bidding can work wonders for your marketing—but only if you optimize it strategically. Here's how to do...
Organic Leads From PPC? A Secret Insight to Bonus Leads
Attention performance marketers! Your PPC ads are bringing in organic leads. And with the right tools, these Bonus Leads can...
Why CRMs Can't Answer Marketing Questions
Customer relationship management tools (CRMs) are built for sales, but aren't great at answering questions important to marketers like you....
Build Trust & Transparency with Clients Using Lead Manager
We will show you how one of the core pillars of WhatConverts—the Lead Manager—gives you the power to prove your...
How to choose the best lead tracking software: Marketing vs Sales
In this article, we will break down the differences between lead tracking software for marketing and lead tracking software for...
How to Track Phone Calls in Google Analytics 4 with WhatConverts
What’s the most effective way to track phone calls inside Google Analytics 4? This post will answer that question in...
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