How Five Star Commerce Slashed CPA by 40% and Scaled Their Agency

Best Call Tracking Software for Marketers & Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Simple ValueTrack Setup for Adwords Tracking
Back in 2011, Google began removing search query information from a users search. This means that keyword data was no...

Why Call Tracking is Crucial for Marketing
Earlier this year I went paintballing with my son and a couple of his friends, I had the bruises for...

Measuring Marketing Signals vs. Business Value : True Marketing Case #540
Jeff and I decided to meet at the golf driving range to hit a bucket of balls while we discussed...

Why Sales Data is Crucial for Marketing Reports
We were missing too many pieces of the marketing picture. Analytics and call tracking gave us a big chunk of...

Google Analytics Phone Call Tracking Is Easier than You Think
Here at WhatConverts, I often find that companies have a difficult time connecting their marketing efforts to the calls generated...

The Dark Side of SEO : True Marketing Case #539
9am, Monday morning, Jeff is scheduled for a meeting in my office - it sounds like he's having client trouble...

WhatConverts Website Call and Form Tracking with Reporting Video
After a simple setup. We start by identifying the source of each person that visits your website. Next! We track...

Case Study: Proving your Value with Better AdWords Reporting
A case study showing the progression of proving the value through AdWords Reporting.

Ending the Paid vs Organic Search Debate : True Marketing Case #537
12pm, Wednesday afternoon. Hugo, a second-generation business owner, sat quietly, staring across the large antique desk at me with steel...
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