
Michael Cooney
Co-Founder at WhatConverts
10 years at WhatConverts
Michael Cooney is the co-founder of WhatConverts, a bootstrapped lead tracking and marketing attribution platform that tracks every call, form, and chat back to the campaign and keyword behind it and ties marketing to revenue. An electrical engineer by training with a 25-year career in digital marketing, he built WhatConverts to help agencies prove and grow marketing ROI so they scale in revenue and profitability. He's grown the company to thousands of agencies and businesses without raising a dollar of outside capital.
Latest Articles
3 Best CallTrackingMetrics Alternatives: In-Depth Comparison
Looking for an alternative to CTM? Here are three other call tracking solutions that you should take into consideration.

3 Best Invoca Alternatives: In-Depth Comparison
Invoca is built for enterprise call centers and pay-per-call programs. If that's not you, here are three alternatives worth comparing...

Top 5 CallRail Alternatives for 2027: In-Depth Comparisons & Reviews
Discover the best CallRail alternatives in 2027, including peer-reviewed tools, real pricing, and pros and cons to help you pick...
All Articles by Michael
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Client Communication 101: How to Say I've Got This!
Marketing · Oct 9, 2019 -
The Top 7 Ways to Prove Digital Marketing ROI
Marketing · Oct 7, 2019 -
Unbounce Conversion Tracking: The Newest WhatConverts Integration
Integrations · Sep 23, 2019 -
5 Things Marketers Need to Know About Google Analytics
Lead Analytics · Sep 19, 2019 -
Automate Your Marketing Reports: Introducing Scheduled Reports
Lead Analytics · Sep 17, 2019 -
10 Do's and Don'ts for Your Google Analytics Report
Lead Analytics · Sep 13, 2019 -
The 6 Personalities You Need to Please in Client Reporting
Lead Analytics · Sep 9, 2019 -
Recommended Best Practice for Call Tracking
Lead Tracking · May 31, 2019 -
Introducing WhatConverts Call Flows
Lead Tracking · May 7, 2019 -
Monthly Summary Report Update
Lead Analytics · Apr 30, 2019
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