
Michael Cooney
Co-Founder at WhatConverts
10 years at WhatConverts
Michael Cooney is the co-founder of WhatConverts, a bootstrapped lead tracking and marketing attribution platform that tracks every call, form, and chat back to the campaign and keyword behind it and ties marketing to revenue. An electrical engineer by training with a 25-year career in digital marketing, he built WhatConverts to help agencies prove and grow marketing ROI so they scale in revenue and profitability. He's grown the company to thousands of agencies and businesses without raising a dollar of outside capital.
Latest Articles
3 Best CallTrackingMetrics Alternatives: In-Depth Comparison
Looking for an alternative to CTM? Here are three other call tracking solutions that you should take into consideration.

3 Best Invoca Alternatives: In-Depth Comparison
Invoca is built for enterprise call centers and pay-per-call programs. If that's not you, here are three alternatives worth comparing...

Top 5 CallRail Alternatives for 2027: In-Depth Comparisons & Reviews
Discover the best CallRail alternatives in 2027, including peer-reviewed tools, real pricing, and pros and cons to help you pick...
All Articles by Michael
-
WhatConverts Now Integrates with 1,000 Apps
Integrations · Jan 10, 2018 -
Zapier more than an Integration, its Automation, enabling Innovation
Integrations · Nov 1, 2017 -
New Integration - LiveChat Integrates with WhatConverts
Integrations · Oct 12, 2017 -
New Updates - Greeting Options, Language Support, and Required Fields
Integrations · Sep 5, 2017 -
New Integration - AgencyAnalytics Integrates with WhatConverts
Integrations · May 12, 2017 -
3 Ways to Implement Call Tracking
Marketing · Mar 7, 2017 -
Why Top AdWords Agencies Trust WhatConverts for Conversion Tracking
Integrations · Nov 30, 2016 -
Instantly Improve Your Web Form Tracking
Marketing · Oct 25, 2016 -
New Reporting & Management Features have Arrived
Marketing · Oct 4, 2016 -
WhatConverts API is Live, Connecting Your Data
Marketing · Mar 11, 2016
Get the latest from WhatConverts
Monthly marketing advice, delivered straight to your inbox.