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Multi-Touch Attribution: Models, Benefits & Best Practices

Learn what multi-touch attribution is, how it works, and why it’s essential for tracking true marketing ROI across every channel and touchpoint.
Best Call Tracking Software for Marketers & Agencies in 2025
Lead Tracking
Best Call Tracking Software for Marketers & Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
The Case of the Missing $718,000 : True Marketing Case #536
Marketing
The Case of the Missing $718,000 : True Marketing Case #536

10am, Tuesday morning. All done reviewing marketing campaigns, and everything is looking good. Enjoying a smooth cappuccino from my latest...
Why WhatConverts? Clarity Trumps Persuasion
Marketing
Why WhatConverts? Clarity Trumps Persuasion

The risk to spend money is too great. With us, there's ways to be smart about it. Let us help...

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