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How to: Calculate True ROI Without Building a Spreadsheet

Proving ROI means connecting your spend to the leads and revenue that it generated: simple in theory, nightmare in practice.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

3 Best Marchex Alternatives: An In-Depth Look
Lead Tracking

3 Best Marchex Alternatives: An In-Depth Look

We'll discuss the key factors you should look for in a Marchex alternative, and how WhatConverts (our call tracking software)...

Best Call Tracking Software for Facebook Ads (Factors to Consider)
Lead Tracking

Best Call Tracking Software for Facebook Ads (Factors to Consider)

In this post, we discuss 3 important factors to consider when choosing a call tracking software for FB Ads (and...

Call Tracking for SEO: How to Maintain NAP Consistency (In-Depth Look)
Lead Tracking

Call Tracking for SEO: How to Maintain NAP Consistency (In-Depth Look)

How WhatConverts (our call tracking software) helps you maintain NAP consistency, so you can track calls without worrying about negative...

Best Way to Track Contact Form 7 Submissions Inside Google Analytics (In-Depth Look)
Lead Tracking

Best Way to Track Contact Form 7 Submissions Inside Google Analytics (In-Depth Look)

We discuss the downsides of tracking Contact Form 7 Submissions using Google Tag Manager, and how our solution avoids these...

In-Depth Comparison of 3 Invoca Alternatives
Lead Tracking

In-Depth Comparison of 3 Invoca Alternatives

In this post, we discuss how WhatConverts differentiates itself from Invoca and two other alternatives.

The Benefits of PPC Management Software for Agencies
Integrations

The Benefits of PPC Management Software for Agencies

Using PPC management software for agencies can help you save time and money. Learn about the tools that are available...

Best Way to Track Phone Calls in Google Analytics (In-Depth Look)
Lead Analytics

Best Way to Track Phone Calls in Google Analytics (In-Depth Look)

What’s the most effective way to track phone call leads inside Google Analytics? This post will answer that.

CallRail vs CallTrackingMetrics vs WhatConverts: In-Depth Comparison
Lead Analytics

CallRail vs CallTrackingMetrics vs WhatConverts: In-Depth Comparison

In this post, we discuss what differentiates WhatConverts (our call tracking software) from CallRail and CallTrackingMetrics.

Definitive Guide to Digital Marketing Attribution Software
Lead Analytics

Definitive Guide to Digital Marketing Attribution Software

The more money you're spending on digital marketing, the more important it is that you have accurate marketing attribution software.

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