Track Calls to Multiple Phone Numbers on Your Website

Some websites display more than one phone number. For example, separate numbers for sales, support, or multiple office locations. WhatConverts can track calls to each of these numbers individually, ensuring that every lead is properly attributed, no matter which number a visitor calls.

How Multiple-Number Tracking Works

When you install the WhatConverts tracking script, it automatically identifies every phone number displayed on your site. Each number can be assigned its own tracking number or number pool.

When a visitor arrives on your site, WhatConverts replaces the displayed number with a tracking number from the correct pool. That tracking number is unique to the visitor’s session and allows WhatConverts to capture the call source, campaign, and keyword that led them to your site.

Each base number (the number visible on your page before swapping) represents a separate source in reporting. This ensures that when you have different numbers for multiple pages, locations, or departments, the system maintains clean attribution for each.

Benefits of Tracking Multiple Numbers

Tracking multiple numbers on one website gives your business greater insight into performance across regions, campaigns, and service lines.

Key benefits include:

• Accurate attribution: Each number receives its own call data, so reporting stays organized and precise.
• Location-based insight: Perfect for multi-office businesses or franchises that want to measure calls by region.
• Department-level reporting: Track which internal teams or services drive the most leads.
• Smarter optimization: Identify which pages, campaigns, or locations generate the highest call volume.

Best Practices for Multi-Number Tracking

• Use a unique dynamic number pool for each number displayed on your site.
• Label each pool clearly (for example, “Main Office”, “Sales Department”, or “Support Line”) to make reports easier to read.
• Keep your tracking script consistent across all pages that display phone numbers.
• Avoid duplicating a swap number across multiple pools to prevent mis-attribution.
• Periodically test your site using an incognito window to confirm each number swaps correctly and reports calls to the right source.

Related Topics

• Set Up Tracking Numbers
• Add a Static Phone Number to Track Calls to Your Website
• Understand Tracking Numbers
• Create a Dynamic Number Pool for All Traffic
• Test Your Tracking Numbers