WhatConverts
Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Related Integrations
    Calendars and Bookings Calendly

    Last update on July 21, 2022

    Calendly
    Ecommerce WooCommerce

    Last update on September 1, 2022

    WooCommerce
    CRMs Salesforce

    Last update on July 22, 2022

    Salesforce
    Help Center Integrations Google Ads Integration

    Setting Google Ads Conversion Tracking with Google Analytics


    Note: To make conversions work in Google Ads you first will need to enable auto-tagging in Google Ads.

    1Connect your WhatConverts Profile to Google Analytics. The following article goes over, in detail, how to set up the integration in WhatConverts:

    2Set up Goals in Google Analytics based on the Lead Events passed from WhatConverts.

    2Log into Google Ads. Select "Tools and Settings" in the top menu. Under Measurement, click "Conversions". 

    Click "+ New Conversion Action". Select "Import". Click the "Google Analytics (UA)" radio button. Click "Continue".

    Set up Google Analytics Conversion tracking in Google Ads

    Review the list, click the Checkbox(es) next to the Goals you want to import as conversions from Google Ads. Click "Import and Continue".

    Import goals from Google Analytics

      Note: Conversions from goals imported from Google Analytics may have up to a 48-hour delay before showing up.

    If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

    To make conversions work in Google Ads you first will need to enable auto-tagging in Google Ads. For more information check out Tracking Google Ads.

      Note: To be able to tracking conversion in Google Ads you will have to use keyword level call tracking.

    Google Analytics Integration

    In your WhatConverts dashboard go to "Integrations" in the left side menu and select “Google Analytics”. Select “Add Tracking ID” for your Google Analytics profile. Add your “Tracking ID” and click “Add”.

    Google Analytics Call Tracking

    If you need help finding your “Tracking ID” go to Where is my Google Analytics Tracking ID? for more information.

    After setting up the Google Analytics integration WhatConverts will send events based on phone calls to your Google Analytics account. Once you are sending events to your Google Analytics account you can then setup a goal that will trigger when a phone call is made.

    Google Analytics Goals

    First, go to your Google Analytics dashboard, and select the property that you used to integrate with. Click on "Admin", then "Goals" under the view you would like to use.

    Select "Create a New Goal" to setup a new goal.

    Call Tracking in Google Analytics

    Select “Custom” as the Goal Type. Set the name as “Phone Call” and goal type as “Event”. In Goal Details set the "Category" equals to "Phone Call". Click "Save". You are now tracking phone calls as goals in Google Analytics.

    screenshot-www.google.com 2015-06-30 15-17-22

    Google Ads Conversions

    In your Google Ads account select "Tools" at the top then "Conversions" from the drop down. On the next page select "Google Analytics" on the left and select the goal named "Phone Call" that we just created.

      Note: Conversions from goals imported from Google Analytics may have up to a 48-hour delay before showing up.

    For more information see our blog post: Google Ads Conversion Tracking: Native Integration & Google Analytics Conversion Tracking

    Was this page helpful?
    👍Yes
    👎No
    Get a FREE presentation of WhatConverts

    One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

    Schedule a Demo
    Whatconverts Features for your Business
    Keyword Level Call Tracking Software
    Lead Tracking Keyword Level Call Tracking Software

    Improve PPC by knowing which keywords led to phone calls and became conversions.

    Call Tracking Triggers
    Lead Tracking Call Tracking Triggers

    Choose which calls to track based on which marketing source the caller is coming from.

    Track Marketing Data for Transactions
    Lead Tracking Track Marketing Data for Transactions

    See which source and medium brings your buyers to your site.

    Call Greeting
    Lead Tracking Call Greeting

    Create an automated greeting to be played when someone calls your tracking number.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Chat Re:amaze

      Last update on July 22, 2022

      Re:amaze
      Chat Customerly

      Last update on July 22, 2022

      Customerly
      Chat ApexChat

      Last update on July 22, 2022

      ApexChat
      ready to get marketing clarity?

      Grow your business with WhatConverts

      14 days free trial Easy setup Dedicated support
      G2 Users Love Us Badge
      G2 High Performer Badge
      G2 High Performer Small Business Badge
      G2 Momentum Leader Badge
      G2 High Performer Europe Badge