After you've set up your Google Analytics integration for your WhatConverts profile, as your leads are tracked, they are passed into Google Analytics as Events.

Depending on the Lead Types that you're sending into Google Analytics, you can expect to see the following:

Phone Call

Event Category: Phone Call
Event Action: Incoming - {Phone Title} via {Tracking Number} - {Unique/Repeat} Lead
Event Label: Duration - {Duration in Seconds} Seconds

Below is an example of the Event Label and Event Action for the Phone Call Event Category.

For more information: How to set up a Goal in Google Analytics for Phone Calls

Web Form

Event Category: Form Submission
Event Action: Submission - {Form Title} - {Unique/Repeat} Lead

Below is an example of the Event Category and Event Action for Form Submissions.

For more information: How to set up a Goal in Google Analytics for Web Form Submissions

Chat

Event Category: Lead
Event Action: Chat - {Unique/Repeat} Lead

Below is an example of the Event Category and Event Action for Chats.

For more information: How to set up a Goal in Google Analytics for Chat

Event

Event Category: {Category}
Event Action: {Action}
Event Label: {Label}

Events will always be based off of the Category, Action and Label that are assigned to them when you've set custom events up to track on your website.

You can find information on setting up and tracking Custom Events in your WhatConverts account under Profile. Select "Tracking" and click "Events".

Email

Event Category: Lead
Event Action: Email - {Unique/Repeat} Lead

Text Message

Event Category: Lead
Event Action: Inbound - {Phone Title} via {Tracking Number} - {Unique/Repeat} Lead

Other

Event Category: Lead
Event Action: Other - {Unique/Repeat} Lead

Transaction

Transactions are sent to Google Analytics along with {Sales Value}, {Transaction ID}, {Transaction Shipping} and {Transaction Tax}.

Transaction information can be found in Google Analytics under Conversions. To view the transactions sent, select "Transactions".

Review Events in Google Analytics

1Log into Google Analytics. Select "Behavior" from the Reports menu.
2Click "Events", then "Overview". In the bottom right of the page, you will see the top Event Categories listed with the number of Total Events sent for your chosen date range.

Note: In addition to the event details per lead type above, we also pass the Google Analytics Client ID with the event. Google uses this Client ID to append the event to their own acquisition data.

If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com