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    Help Center Integrations Google Analytics Integration

    What Event Details are sent from WhatConverts to Google Analytics?


    After you've set up your Google Analytics integration for your WhatConverts profile, as your leads are tracked, they are passed into Google Analytics as Events.

    Depending on the Lead Types that you're sending into Google Analytics, you can expect to see the following:

    Phone Call

    Event Category: Phone Call
    Event Action: Incoming - {Phone Title} via {Tracking Number} - {Unique/Repeat} Lead
    Event Label: Duration - {Duration in Seconds} Seconds

    Below is an example of the Event Label and Event Action for the Phone Call Event Category.

    Phone Call Label and Action

    For more information: How to set up a Goal in Google Analytics for Phone Calls

    Web Form

    Event Category: Form Submission
    Event Action: Submission - {Form Title} - {Unique/Repeat} Lead

    Below is an example of the Event Category and Event Action for Form Submissions.
    Web form event category

    For more information: How to set up a Goal in Google Analytics for Web Form Submissions

    Chat

    Event Category: Lead
    Event Action: Chat - {Unique/Repeat} Lead

    Below is an example of the Event Category and Event Action for Chats.

    Chat Event in Google Analytics

    For more information: How to set up a Goal in Google Analytics for Chat

    Event

    Event Category: {Category}
    Event Action: {Action}
    Event Label: {Label}

    Events will always be based off of the Category, Action and Label that are assigned to them when you've set custom events up to track on your website.

    You can find information on setting up and tracking Custom Events in your WhatConverts account under Profile. Select "Tracking" and click "Events".

    Email

    Event Category: Lead
    Event Action: Email - {Unique/Repeat} Lead

    Text Message

    Event Category: Lead
    Event Action: Inbound - {Phone Title} via {Tracking Number} - {Unique/Repeat} Lead

    Other

    Event Category: Lead
    Event Action: Other - {Unique/Repeat} Lead

    Transaction

    Transactions are sent to Google Analytics along with {Sales Value}, {Transaction ID}, {Transaction Shipping} and {Transaction Tax}.

    Transaction information can be found in Google Analytics under Conversions. To view the transactions sent, select "Transactions".

    Review Events in Google Analytics

    1Log into Google Analytics. Select "Behavior" from the Reports menu.
    2Click "Events", then "Overview". In the bottom right of the page, you will see the top Event Categories listed with the number of Total Events sent for your chosen date range.

    Events on the Behavior Overview Page

    Note: In addition to the event details per lead type above, we also pass the Google Analytics Client ID with the event. Google uses this Client ID to append the event to their own acquisition data.

    If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

    After you've set up your Google Analytics integration for your WhatConverts profile, as your leads are tracked, they are passed into Google Analytics as Events.

    You can view these events in Google Analytics under "Behavior". Select "Events" then "Overview".

    Depending on the Lead Types that you're sending into Google Analytics, you can expect to see the following:

      Note: In addition to the event details per lead type below, we also pass the Google Analytics Client ID with the event. Google uses this Client ID to append the event to their own acquisition data.

    Phone Call

    Event Category: Phone Call
    Event Action: Incoming - {Phone Title} via {Tracking Number} - {Unique/Repeat} Lead
    Event Label: Duration - {Duration in Seconds} Seconds

    Below is an example of the Event Label and Event Action for the Phone Call Event Category.

    Phone Call Label and Action

    For more information: How to set up a Goal in Google Analytics for Phone Calls

    Web Form

    Event Category: Form Submission
    Event Action: Submission - {Form Title} - {Unique/Repeat} Lead

    Below is an example of the Event Category and Event Action for Form Submissions.
    Web form event category

    For more information: How to set up a Goal in Google Analytics for Web Form Submissions

    Chat

    Event Category: Lead
    Event Action: Chat - {Unique/Repeat} Lead

    Below is an example of the Event Category and Event Action for Chats.

    Chat Event in Google Analytics

    For more information: How to set up a Goal in Google Analytics for Chat

    Event

    Event Category: {Category}
    Event Action: {Action}
    Event Label: {Label}

    Events will always be based off of the Category, Action and Label that are assigned to them when you've set custom events up to track on your website.

    You can find information on setting up and tracking Custom Events in your WhatConverts account under Profile. Select "Tracking" and click "Events".

    Email

    Event Category: Lead
    Event Action: Email - {Unique/Repeat} Lead

    Text Message

    Event Category: Lead
    Event Action: Inbound - {Phone Title} via {Tracking Number} - {Unique/Repeat} Lead

    Other

    Event Category: Lead
    Event Action: Other - {Unique/Repeat} Lead

    Transaction

    Transactions are sent to Google Analytics along with {Sales Value}, {Transaction ID}, {Transaction Shipping} and {Transaction Tax}.

    Transaction information can be found in Google Analytics under Conversions. To view the transactions sent, select "Transactions".

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