Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

Related Integrations
Chat Zendesk Chat (Zopim)

Last update on November 19, 2020

Zendesk Chat (Zopim)
Forms Wufoo Forms

Last update on March 25, 2020

Wufoo Forms
Landing Pages & Site Builders Instapage

Last update on March 2, 2021

Instapage
Help Center Integrations Google Analytics Integration

What Event Details are sent from WhatConverts to Google Analytics?


After you've set up your Google Analytics integration for your WhatConverts profile, as your leads are tracked, they are passed into Google Analytics as Events.

You can view these events in Google Analytics under "Behavior". Select "Events" then "Overview".

Depending on the Lead Types that you're sending into Google Analytics, you can expect to see the following:

Phone Call

Event Category: Phone Call
Event Action: Incoming - {Phone Title} via {Tracking Number}
Event Label: Duration - {Duration in Seconds} Seconds

Below is an example of the Event Label and Event Action for the Phone Call Event Category.

Phone Call Label and Action

For more information: How to set up a Goal in Google Analytics for Phone Calls

Web Form

Event Category: Form Submission
Event Action: Submission - {Form Title}

Below is an example of the Event Category and Event Action for Form Submissions.
Web form event category

For more information: How to set up a Goal in Google Analytics for Web Form Submissions

Chat

Event Category: Lead
Event Action: Chat

Below is an example of the Event Category and Event Action for Chats.

Chat Event in Google Analytics

For more information: How to set up a Goal in Google Analytics for Chat

Event

Event Category: {Category}
Event Action: {Action}
Event Label: {Label}

Events will always be based off of the Category, Action and Label that are assigned to them when you've set custom events up to track on your website.

You can find information on setting up and tracking Custom Events in your WhatConverts account under Profile. Select "Tracking" and click "Events".

Email

Event Category: Lead
Event Action: Email

Text Message

Event Category: Lead
Event Action: Inbound - {Phone Title} via {Tracking Number}

Other

Event Category: Lead
Event Action: Other

Transaction

Transactions are sent to Google Analytics along with {Sales Value}, {Transaction ID}, {Transaction Shipping} and {Transaction Tax}.

Transaction information can be found in Google Analytics under Conversions. To view the transactions sent, select "Transactions".

Was this page helpful?
👍Yes
👎No
Request a Live Demo
Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Request a Live Demo
Whatconverts Features for your Business
Campaign Lead Valuation
Lead Management Campaign Lead Valuation

Choose one campaign for a month and quickly assign value to leads

Selective Form Tracking
Lead Tracking Selective Form Tracking

WhatConverts allows you to pick and choose which forms you would like to track on your site.

White Label Lead Management
Lead Management White Label Lead Management

White label lead management gives your agency a better chance to retain clients, attract new clients, and maximize your value.

Real-Time API Data
Analytics & Insights Real-Time API Data

All lead data is available through API in real time.

Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

Related Integrations
Marketing Automation LeadsBridge

Last update on March 29, 2021

LeadsBridge
Chat ApexChat

Last update on June 19, 2020

ApexChat
Reporting Octoboard

Last update on April 16, 2020

Octoboard
ready to get marketing clarity?

Grow your business with WhatConverts

14 days free trial Easy setup Dedicated support