Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Related Integrations
    Forms Wufoo Forms

    Last update on July 22, 2022

    Wufoo Forms
    CRMs Zenkit

    Last update on July 22, 2022

    Zenkit
    Landing Pages & Site Builders LeadPages

    Last update on July 22, 2022

    LeadPages
    Help Center Integrations Google Ads Integration

    Difference between Calls from Ads and WhatConverts Conversions in Google Ads


    When using Call Extensions or Call Only Ads in addition to having WhatConverts on your website, in Google Ads, you will notice that there are different conversion actions for these two types of conversions.

    The "Calls from Ads" conversion action is created when someone calls your Call Extension or clicks on a Call Only Ad. This conversion action is reported directly from Google Ads and is not generated from Call Extension or Call Only Ad call leads from WhatConverts.

    In most cases, once you integrate your WhatConverts profile to a Google Ads account, you'll see a conversion action called "Leads (#####)" (this is the default conversion action name where ##### is replaced by your WhatConverts profile ID). This is the conversion action we send conversion into.

    Why would I see differing conversions for the Calls from Ads conversion action than I see calls to a Call Extension or Call Only phone number in my WhatConverts profile?

    Google Ads will count a conversion to a Call Only ad or Call Extension if you have call reporting on and the call length is at least the time you've set up to count the conversion. You also must have met the threshold of clicks in a 4 week period for Google to show and report your call conversions (for Desktop).

    You may see a difference in the number of Call Extension or Call Only Ads calls in WhatConverts and Google Ads due to the settings of your conversion action.

      Example: If your conversion is set to only count a conversion for calls over 1 minute, you will still see all of the calls under 1 minute in your WhatConverts account, but will not see any conversions in Google Ads for calls under 1 minute.

    It's important to keep in mind, WhatConverts is reporting on all calls to your tracking numbers, regardless of duration.

    Was this page helpful?
    👍Yes
    👎No
    Get a FREE presentation of WhatConverts

    One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

    Schedule a Demo
    Whatconverts Features for your Business
    Export All Data
    Lead Management Export All Data

    Download or send your entire data set with one click.

    Real-Time API Data
    Analytics & Insights Real-Time API Data

    All lead data is available through API in real time.

    Call Flows - Custom IVR Menu
    Lead Tracking Call Flows - Custom IVR Menu

    Your callers will hear a menu of options to direct their call to the proper connection.

    Port Your Numbers
    Lead Tracking Port Your Numbers

    Don't worry about losing your phone numbers; Port current phone numbers at no charge.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Chat Drift

      Last update on July 22, 2022

      Drift
      Reporting RankRanger

      Last update on July 22, 2022

      RankRanger
      Chat Tawk.to

      Last update on July 22, 2022

      Tawk.to
      ready to get marketing clarity?

      Grow your business with WhatConverts

      14 days free trial Easy setup Dedicated support
      G2 Users Love Us Badge
      G2 High Performer Badge
      G2 High Performer Small Business Badge
      G2 Momentum Leader Badge
      G2 High Performer Europe Badge