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Help Center Integrations Facebook

How to Set up Facebook Tracking


There are two options for tracking Facebook traffic.

Using Web Referral Trigger

For Facebook referral traffic, you can use one of "facebook.com", "m.facebook.com, ", "lm.facebook.com", "touch.facebook.com" and " l.facebook.com" as the source; Facebook sends traffic from these sub-domains.

    Note: When adding multiple referral domains, enter the domains with a comma with no space between each domain.

facebook
Once you pick the source, make sure you update the value within the WhatConverts dashboard.

Using Source/Medium Trigger in the URL

If you are using paid advertising on Facebook, we suggest using UTM parameters appended to the URLs. The UTM builder can be found here: Facebook URL Builder

Change your source and medium to trigger numbers based on the parameters you set in Facebook.

Building a URL with UTM parameters

Update your phone number to trigger for "source: facebook" and "medium: cpc" once you have made the changes in your ads.

Set your Source and medium for Facebook Ads

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Whatconverts Features for your Business
Email Notification Qualification
Lead Management Email Notification Qualification

Within the email, simply click “Yes” or “No” to answer whether or not the lead is quotable.

Filter/Group by Landing & Lead Page
Lead Management Filter/Group by Landing & Lead Page

If you know which page a user landed on, you’ll have clues about which keywords they used to find your site.

Call Flows - Geographic Call Routing
Lead Tracking Call Flows - Geographic Call Routing

All incoming calls will be directed to the business location closest to the caller.

White Label Call Tracking
Lead Tracking White Label Call Tracking

Get credit for the phone calls you're delivering for clients. White Label Call Tracking ties your agency's branding and marketing to every phone call lead your clients receive.

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