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1In your WhatConverts profile, select "Tracking" from the top menu. Select "Calls", then "Phone Numbers".
2Click "+ Add Dynamic Number Pool". Select "Advanced Setup". Enter the phone number that you would like to swap on your website (this will be the phone number that is hard-coded (static) currently on your site.
Select "Web Referral" as the Traffic Source for the pool. Enter the Referral Domains for Facebook listed below.
facebook.com
l.facebook.com
m.facebook.com
lm.facebook.com
mobile.facebook.com
web.facebook.com
Click "Next Step".
3Follow the guide to determine how many numbers you'll need for your website.
Choose the Country, Phone Number Type (Local or Toll Free) and Area Code and click "Find Numbers". Your numbers will be preselected. Review the numbers and click "Next Step".
4Enter your Destination Number to forward your calls to. Click "Next Step".
The next few prompts will guide you through setting up these tracking numbers to ensure you have all the features that you want for tracking your Facebook calls. Once you are satisfied with the settings you've chosen, click "Finish".
If you are using paid advertising on Facebook, we suggest using UTM parameters appended to the URLs. The UTM builder can be found here: Facebook URL Builder
Full instructions on setting up and testing call tracking using a UTM Source and Medium see:
Important: The UTM Source and Medium trigger in WhatConverts is Case Sensitive.
If you have any questions, please contact us here: Contact WhatConverts Support or email [email protected]
There are two options for tracking Facebook traffic.
For Facebook referral traffic, you can use one of "facebook.com", "m.facebook.com, ", "lm.facebook.com", "touch.facebook.com" and " l.facebook.com" as the source; Facebook sends traffic from these sub-domains.
Once you pick the source, make sure you update the value within the WhatConverts dashboard.
If you are using paid advertising on Facebook, we suggest using UTM parameters appended to the URLs. The UTM builder can be found here: Facebook URL Builder
Change your source and medium to trigger numbers based on the parameters you set in Facebook.
Update your phone number to trigger for "source: facebook" and "medium: cpc" once you have made the changes in your ads.
One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.
Get a 1:1 Demo
Read details from your calls without the need to listen to the entire call recording.
Route calls to multiple destination numbers at once using multi-ring functionality.
Reroute calls that occur outside your active business times.
All incoming calls will be directed to the business location closest to the caller.
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