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Help Center Integrations Facebook

How to Set up Facebook Tracking


There are two options for tracking Facebook traffic.

Using Web Referral Trigger

For Facebook referral traffic, you can use one of "facebook.com", "m.facebook.com, ", "lm.facebook.com", "touch.facebook.com" and " l.facebook.com" as the source; Facebook sends traffic from these sub-domains.

    Note: When adding multiple referral domains, enter the domains with a comma with no space between each domain.

facebook
Once you pick the source, make sure you update the value within the WhatConverts dashboard.

Using Source/Medium Trigger in the URL

If you are using paid advertising on Facebook, we suggest using UTM parameters appended to the URLs. The UTM builder can be found here: Facebook URL Builder

Change your source and medium to trigger numbers based on the parameters you set in Facebook.

Building a URL with UTM parameters

Update your phone number to trigger for "source: facebook" and "medium: cpc" once you have made the changes in your ads.

Set your Source and medium for Facebook Ads

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Whatconverts Features for your Business
Lead Qualification Dashboard
Lead Management Lead Qualification Dashboard

We made it easy to qualify leads within the ‘Live View’ WhatConverts dashboard.

Web Chat Lead Reporting
Lead Tracking Web Chat Lead Reporting

Automatically track visitors back to the marketing source, medium, campaign, ad and keyword.

Email Notification Qualification
Lead Management Email Notification Qualification

Within the email, simply click “Yes” or “No” to answer whether or not the lead is quotable.

Call Flows - Custom IVR Menu
Lead Tracking Call Flows - Custom IVR Menu

Your callers will hear a menu of options to direct their call to the proper connection.

Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

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CRMs HubSpot CRM

Last update on March 25, 2020

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Forms Zoho Forms

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Ad Platforms Google Ads (Adwords)

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