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    Help Center Integrations Facebook

    How to Set up Facebook Tracking


    Set up Dynamic Number Pool Using Web Referral Trigger for Facebook

    1In your WhatConverts profile, select "Tracking" from the top menu. Select "Calls", then "Phone Numbers".

    Where to find phone numbers in WhatConverts

    2Click "+ Add Dynamic Number Pool". Select "Advanced Setup". Enter the phone number that you would like to swap on your website (this will be the phone number that is hard-coded (static) currently on your site.

    Select "Web Referral" as the Traffic Source for the pool. Enter the Referral Domains for Facebook listed below.
    facebook.com
    l.facebook.com
    m.facebook.com
    lm.facebook.com
    mobile.facebook.com
    web.facebook.com

      Note: When adding multiple referral domains, enter the domains separate with a comma. Do not use spaces between each domain.

    Click "Next Step".

    3Follow the guide to determine how many numbers you'll need for your website.

    Choose the Country, Phone Number Type (Local or Toll Free) and Area Code and click "Find Numbers". Your numbers will be preselected. Review the numbers and click "Next Step".

    Phone Number Setup Page

    4Enter your Destination Number to forward your calls to. Click "Next Step".

    The next few prompts will guide you through setting up these tracking numbers to ensure you have all the features that you want for tracking your Facebook calls. Once you are satisfied with the settings you've chosen, click "Finish".

    Using Source/Medium Trigger in the URL

    If you are using paid advertising on Facebook, we suggest using UTM parameters appended to the URLs. The UTM builder can be found here: Facebook URL Builder

    Building a URL with UTM parameters

    Full instructions on setting up and testing call tracking using a UTM Source and Medium see:

    Important: The UTM Source and Medium trigger in WhatConverts is Case Sensitive.

    If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

    There are two options for tracking Facebook traffic.

    Using Web Referral Trigger

    For Facebook referral traffic, you can use one of "facebook.com", "m.facebook.com, ", "lm.facebook.com", "touch.facebook.com" and " l.facebook.com" as the source; Facebook sends traffic from these sub-domains.

      Note: When adding multiple referral domains, enter the domains with a comma with no space between each domain.

    facebook
    Once you pick the source, make sure you update the value within the WhatConverts dashboard.

    Using Source/Medium Trigger in the URL

    If you are using paid advertising on Facebook, we suggest using UTM parameters appended to the URLs. The UTM builder can be found here: Facebook URL Builder

    Change your source and medium to trigger numbers based on the parameters you set in Facebook.

    Building a URL with UTM parameters

    Update your phone number to trigger for "source: facebook" and "medium: cpc" once you have made the changes in your ads.

    Set your Source and medium for Facebook Ads

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    Whatconverts Features for your Business
    HIPAA Compliant Call Tracking Software
    Lead Tracking HIPAA Compliant Call Tracking Software

    Keep ePHI information secure.

    Selective Form Tracking
    Lead Tracking Selective Form Tracking

    WhatConverts allows you to pick and choose which forms you would like to track on your site.

    Real-Time API Data
    Analytics & Insights Real-Time API Data

    All lead data is available through API in real time.

    Web Chat Lead Reporting
    Lead Tracking Web Chat Lead Reporting

    Automatically track visitors back to the marketing source, medium, campaign, ad and keyword.

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