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Help Center Integrations Facebook

How to Set up Facebook Tracking


There are two options for tracking Facebook traffic.

Using Web Referral Trigger

For Facebook referral traffic, you can use one of “facebook.com“, “m.facebook.com, “, “lm.facebook.com“, “touch.facebook.com” and “ l.facebook.com” as the source; Facebook sends traffic from these sub-domains.

    Note: When adding multiple referral domains, enter the domains with a comma with no space between each domain.

facebook
Once you pick the source, make sure you update the value within the WhatConverts dashboard.

Using Social/Medium Trigger in the URL

If you are using paid advertising on Facebook, we suggest using UTM parameters appended to the URLs. The UTM builder can be found here: Facebook URL Builder

Change your source and medium to trigger numbers based on the parameters you set in Facebook.

Building a URL with UTM parameters

Update your phone number to trigger for “source: facebook” and “medium: cpc” once you have made the changes in your ads.

Set your Source and medium for Facebook Ads

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Whatconverts Features for your Business
Call Tracking Options
Lead Tracking Call Tracking Options

Choose one of three strategies for your call tracking software.

Multidimensional Reports
Analytics & Insights Multidimensional Reports

Quickly select which information you want to see in a chart and produce a clear report.

Full Chat Transcripts
Lead Tracking Full Chat Transcripts

See the full chat transcript alongside lead details, instantly.

Chat Tracking in Google Analytics
Lead Tracking Chat Tracking in Google Analytics

Automatically send chat events to Google Analytics to define conversion funnels.

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