1. Help Center
  2. Integrations
  3. Facebook
  4. How to Set up Facebook Tracking

How to Set up Facebook Tracking

There are 2 options for tracking Facebook traffic.

Using Web Referral Trigger

For Facebook referral traffic, you can use one of ““, “, ” and “” as the source; Facebook sends traffic from these sub-domains.


Once you pick the source, make sure you update the value within the WhatConverts dashboard.

Using Social/Medium Trigger in the URL

If you are using paid advertising on Facebook, we suggest using UTM parameters appended to the URLs. The UTM builder can be found here:”>Facebook URL Builder

Change your source and medium to trigger numbers based on the parameters you set in Facebook.


Update your phone number to trigger for “source: facebook” and “medium: cpc” once you have made the changes in your ads.