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Help Center Integrations Facebook

How to Set up Facebook Tracking


There are two options for tracking Facebook traffic.

Using Web Referral Trigger

For Facebook referral traffic, you can use one of "facebook.com", "m.facebook.com, ", "lm.facebook.com", "touch.facebook.com" and " l.facebook.com" as the source; Facebook sends traffic from these sub-domains.

    Note: When adding multiple referral domains, enter the domains with a comma with no space between each domain.

facebook
Once you pick the source, make sure you update the value within the WhatConverts dashboard.

Using Source/Medium Trigger in the URL

If you are using paid advertising on Facebook, we suggest using UTM parameters appended to the URLs. The UTM builder can be found here: Facebook URL Builder

Change your source and medium to trigger numbers based on the parameters you set in Facebook.

Building a URL with UTM parameters

Update your phone number to trigger for "source: facebook" and "medium: cpc" once you have made the changes in your ads.

Set your Source and medium for Facebook Ads

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Whatconverts Features for your Business
Search for Leads by Name
Lead Management Search for Leads by Name

WhatConverts instantly pulls Caller ID information, so you can quickly search for leads by name.

Call Flows - Post Call Qualification
Lead Tracking Call Flows - Post Call Qualification

Allow your people to qualify incoming calls as leads as soon as the call ends.

Selective Form Tracking
Lead Tracking Selective Form Tracking

WhatConverts allows you to pick and choose which forms you would like to track on your site.

CRM Lead Valuation
Lead Management CRM Lead Valuation

Set up integrations so that lead value is instantly transferred between WhatConverts and the CRM

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