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  5. How to Set up Facebook Tracking

How to Set up Facebook Tracking

There are two options for tracking Facebook traffic.

Using Web Referral Trigger

For Facebook referral traffic, you can use one of “facebook.com“, “m.facebook.com, ” and “ l.facebook.com” as the source; Facebook sends traffic from these sub-domains.

Web Referrals from Facebook, Instagram and Linked In

Once you pick the source, make sure you update the value within the WhatConverts dashboard.

Using Social/Medium Trigger in the URL

If you are using paid advertising on Facebook, we suggest using UTM parameters appended to the URLs. The UTM builder can be found here: https://www.facebook.com/business/google-analytics/build-your-url”>Facebook URL Builder

Change your source and medium to trigger numbers based on the parameters you set in Facebook.

Building a URL with UTM parameters

Update your phone number to trigger for “source: facebook” and “medium: cpc” once you have made the changes in your ads.

Set your Source and medium for Facebook Ads