WhatConverts can track leads from Facebook through a referral from Facebook to your webpage or from your Facebook ad.
When a visitor clicks on a Facebook ad and arrives on your website our software swaps your phone number with a Tracking Number. When that tracking number is called, we can download all the marketing data relating to that Facebook ad (Source, Medium, Campaign , Ad, Keyword/Term, Landing Page, etc.).
In this section, you can find more information about how to: