Call tracking numbers are displayed based on the marketing source of the visitor. We walk you through how to test your tracking numbers from different traffic sources. We look at a direct visit and then we show you how to simulate a visit from Google Ads, without clicking an ad.

To simulate a Google Ads click, add ?gclid=test&wc_clear=true to the end of your URL.

Example: http://www.whatconverts.com/?gclid=test&wc_clear=true

or, add campaign, content and keyword variables to the test URL

Example: http://www.whatconverts.com/?gclid=test&wc_clear=true&campaign=test-campaign&content=ad-test&keyword=keyword-test

The following video shows you how to test your call tracking numbers.

A Gclid is a unique tracking parameter and also an abbreviation for “Google Click Identifier“.