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Pushing Facebook Lead Ads to WhatConverts

Push your Facebook Lead Ads into WhatConverts as new leads. All you have to do is use Zapier to connect both applications.

    You must have a Zapier account and have an active ad in Facebook Ads Manager. You will also need to accept the WhatConverts

Zapier invite link, to add WhatConverts to your Application list in Zapier.

1Log into your Zapier account and select the “Make A Zap” button.
Make a zap in Zapier

2Select “Facebook Lead Ads” as your Trigger App. Select “New Leads” as your Lead Ads Trigger. Connect your Facebook Leads Ad Account. Select the Page of your Facebook Lead Ad and Form of Your Facebook Lead Ad from the drop-down menus. Test the step and click “View Your Lead“. You will be using that data as a sample for setting up the rest of your Zap.

Setting up Facebook Lead Ads in Zapier

3 Select “WhatConverts” as your Action App. Select “Create Lead” and connect your WhatConverts account. Set up the WhatConverts Lead Template with the field values below:

Note: Use your own lead information as values within the fields.

Lead Type

Web Form Leads

Lead Source

Tracking Leads from Facebook

Lead Medium

Tracking PPC incoming leads from Facebook

Lead Campaign

Getting Campaign Leads from Facebook Lead Ads

Lead Content

Content Leads

Lead Keyword

Keywords from your Facebook Lead Ads

Form Name

Facebook Lead Ads Form Name

Additional Fields

Adding Additional fields in Zapier

4Test the Zap and log into your WhatConverts account. The “No lead found” will disappear and you’ll see the facebook cpc lead listed on your dashboard.

WhatConverts Dashboard Facebook Lead Ad

WhatConverts Dashboard Facebook Lead AdYour Facebook Ad is now live and tracking!

Troubleshooting Facebook Ads

If you do not receive a successful lead submission and you have followed the above steps. Email and we can answer any questions you have about the integration process.