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Help Center Integrations Facebook

Pushing Facebook Lead Ads to WhatConverts


Push your Facebook Lead Ads into WhatConverts as new leads. You will need to use Zapier to connect both applications.

    Note: You must have a Zapier account and have an active ad in Facebook Ads Manager. You will also need to accept the WhatConverts

1Log into your Zapier account and select the "Make A Zap" button.
Make a zap in Zapier

2Select "Facebook Lead Ads" as your Trigger App. Select "New Leads" as your Lead Ads Trigger. Connect your Facebook Leads Ad Account. Select the Page of your Facebook Lead Ad and Form of Your Facebook Lead Ad from the drop-down menus. Click "Test & Review" and select the grey down arrow to view your sample lead. Select the Radio Button next to the sample and click "Continue".

3Click "+" to add an Action App. Select "WhatConverts" as your Action App. Select "Create Lead" and connect your WhatConverts account.

    Note: If you have not set up a WhatConverts account in Zapier, you can follow the detailed instructions in Connecting to Zapier.

Set up the Customize Lead page with the field values below:

    Lead Type: Select "Web Form" from the drop-down menu
    Profile: Select your WhatConverts Profile from the drop-down menu.
    Referrer Source: Type "facebook"
    Referrer Medium: Type "cpc"
    Referrer Campaign: Select "Campaign Name"
    Referrer Content: Select "Ad Name"

Under Additional Fields, type in the field name and select the corresponding field from the drop-down. In the example below:

    Contact Name: "Full Name"
    Form ID: "Form ID"
    Email Address: "Email"

Facebook Lead Ad Setup

Click "Continue". Select "Test & Continue" to send the sample lead to WhatConverts. Give your Zap a Name and turn your Zap "On".

4Log into your WhatConverts account. You'll see the facebook cpc lead listed on your dashboard.

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Whatconverts Features for your Business
Assign Sales Value
Lead Management Assign Sales Value

Calculate marketing ROI.

Monthly Summary Marketing Report
Analytics & Insights Monthly Summary Marketing Report

Distills marketing efforts into a lead-based report that is easy to understand.

Scheduled Reports
Analytics & Insights Scheduled Reports

Create simple, clear reports sent at daily, weekly or monthly intervals.

Call Flows - Scheduled Hours and Holiday Routing
Lead Tracking Call Flows - Scheduled Hours and Holiday Routing

Reroute calls that occur outside your active business times.

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