Push Facebook Leads to WhatConverts

Facebook Lead Ads allow you to capture leads directly within Facebook without sending users to your website. By connecting Facebook Lead Ads to WhatConverts through Zapier, you can automatically import these leads and track them alongside your other marketing conversions.

Learn more in What is the Facebook Integration?

Before You Begin

Before setting up this integration, you'll need:

An active Facebook Lead Ads campaign
A Zapier account
Your WhatConverts API key:
- For Master Account integrations: Generate a Master API Key
- For Profile integrations: Generate a Profile API Key

Connect Facebook Lead Ads to WhatConverts

Note: On Step 2 below, you can also use Zapier’s Copilot AI by describing the workflow you’d like to set up. For this integration, try “Connect Facebook Lead Ads to WhatConverts”.

Follow these steps to automatically send Facebook Lead Ads
submissions to WhatConverts:

Log in to your Zapier account at zapier.com and click
“+ Create” then select “Zap”.
Set up the trigger:
- Select Facebook Lead Ads as your Trigger App
- Choose New Lead as your Trigger Event
- Click “Continue”
- Connect your Facebook Lead Ads account if you haven't already
- Select the Page of your Facebook Lead Ad from the dropdown menu
- Select the Form of your Facebook Lead Ad from the dropdown menu
- Click “Continue”
- Click Test Trigger to pull in a sample lead
- Review the lead data and click “Continue”
Set up the action:
- Select WhatConverts as your Action App
- Choose Create Lead as your Action Event
- Connect your WhatConverts account (if you haven't set up a WhatConverts account in Zapier, follow the instructions in Connecting to Zapier or find your API keys inAccess Your API Token and Secret)
- Click “Continue”
- Configure the Customize Lead page with these field values:
  - Lead Type: Select "Web Form" from the dropdown menu
  - Send Notification: Off by Default, set to True to receive notifications
  - Referrer Source: Type "facebook"
  - Referrer Medium: Type "cpc"
  - Referrer Campaign: Select "Campaign Name" from the Facebook Lead Ads data
  - Referrer Content: Select "Ad Name" from the Facebook Lead Ads data
  - Email Address: Select "Email"
  - Form Name: Type "Facebook Lead Ad"
- Under Additional Fields, map your Facebook form fields to WhatConverts:
  - Contact Name: Select "Full Name"
  - Form ID: Select "Form ID"
  - Add any other custom fields as needed
- Click “Continue”
Test and activate:
- Click “Test & Continue” to send the sample lead to
  WhatConverts
- Give your Zap a name
- Select “Publish” to make the Zap live

Once your Zap is active, new Facebook Lead Ads submissions will automatically appear in your WhatConverts Lead Manager.

Verify Your Integration

To confirm leads are flowing into WhatConverts:

Go to your WhatConverts account.
Select Leads from the top menu.
Scroll down to the Lead Manager.
You should see the form submission you pushed from Zapier in the list.
Click View Lead to review the full Lead Details, including all form input data.

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