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    Help Center Integrations Google Analytics Integration

    Tracking Phone Calls in Google Analytics


    Note: You first need to Connect WhatConverts to Google Analytics.

    1Log into Google Analytics select the "Admin" menu item on the left panel. Click "Goals" from the View column on the right. Click "+ New Goal".

    1. Goal setup - Choose the "Custom" item just above the continue button. Click "continue".
    2. Goal Description - Give your goal a name such as "Phone Call" and select the "Event" radio button. Click "continue".
    3. Goal Details - Set the "Category" to the event category; for Phone calls from WhatConverts use Category Equals to "Phone Call". Click "Save".

    Phone Call Goal

    2When a Phone Call has tracked in WhatConverts, log into Google Analytics and review your Acquisition traffic data with the Phone Call Goal selected in the Conversions section.

    Phone Call Conversions Goal

      Note: If you are sending Goal Completions as conversions to Google Ads and you have an integration with Google Ads in WhatConverts, you will receive duplicate conversions in Google Ads. To fix this, use either the WhatConverts/Google Ads integration or Google Analytics Goal Completion connection.

    If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

    WhatConverts allows you to track phone calls inside of Google Analytics through Event Tracking.

    Using events to trigger goal completions can be done by first selecting the top "Admin" menu item in your Google Analytics account. Then, select "Goals" from the View column on the right. Click "+ New Goal".

    1. Goal setup - Choose the "Custom" item just above the continue button. Click "continue".
    2. Goal Description - Give your goal a name such as "Phone Call" and select the "Event" radio button. Click "continue".
    3. Goal Details - Set the "Category" to the event category; for Phone calls from WhatConverts use Category Equals to "Phone Call". Click "Save".

    Now each time a call is tracked through WhatConverts we'll send an event to your Google Analytics account. This event will then trigger a goal completion that will make your Google Analytics reporting much richer.

    These goal completions can also be used as AdWords conversions. This means you can track phone calls made back to a specific campaign and record them as conversions.

      Note: If you are sending Goal Completions as conversions to Google Ads (AdWords) and you have an integration with Google Ads (AdWords) in WhatConverts, you will receive duplicate conversions in Google Ads (AdWords). To fix this, use either the WhatConverts/Google Ads integration or Google Analytics Goal Completion connection.

    Sample Reports with Goal Completions triggered by Events

    Goal completions or conversions have been built into many standard reports within Google Analytics. Below are screenshots of some of our preferred Google Analytics reports. From these reports, we can view phone call goals by traffic source, campaign or keywords.

    Acquisition > All Traffic > Source/Medium

    Google Analytics Call Tracking Goals

    Acquisition > AdWords > Campaigns

    Google Analytics Call Tracking Goals

    Acquisition > Adwords > Keywords

    Google Analytics Call Tracking Goals

    Conversions > Goals > Overview

    Google Analytics Goal Call Tracking Conversions

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