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WhatConverts allows you to track phone calls inside of Google Analytics through Event Tracking.
Using events to trigger goal completions can be done by first selecting the top "Admin" menu item in your Google Analytics account. Then, select "Goals" from the View column on the right. Click "+ New Goal".
Now each time a call is tracked through WhatConverts we'll send an event to your Google Analytics account. This event will then trigger a goal completion that will make your Google Analytics reporting much richer.
These goal completions can also be used as AdWords conversions. This means you can track phone calls made back to a specific campaign and record them as conversions.
Goal completions or conversions have been built into many standard reports within Google Analytics. Below are screenshots of some of our preferred Google Analytics reports. From these reports, we can view phone call goals by traffic source, campaign or keywords.
Acquisition > All Traffic > Source/Medium
Acquisition > AdWords > Campaigns
Acquisition > Adwords > Keywords
Conversions > Goals > Overview
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