Tracking Phone Calls in Google Analytics

Note: You first need to Connect WhatConverts to Google Analytics.

1Log into Google Analytics select the "Admin" menu item on the left panel. Click "Goals" from the View column on the right. Click "+ New Goal".

1. Goal setup - Choose the "Custom" item just above the continue button. Click "continue".
2. Goal Description - Give your goal a name such as "Phone Call" and select the "Event" radio button. Click "continue".
3. Goal Details - Set the "Category" to the event category; for Phone calls from WhatConverts use Category Equals to "Phone Call". Click "Save".

2When a Phone Call has tracked in WhatConverts, log into Google Analytics and review your Acquisition traffic data with the Phone Call Goal selected in the Conversions section.

Note:

• If you are sending Goal Completions as conversions to Google Ads

and

• you have an

integration with Google Ads

• in WhatConverts, you will receive duplicate conversions in Google Ads. To fix this, use either the WhatConverts/Google Ads integration

or

Google Analytics Goal Completion connection.

If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com