WhatConverts allows you to connect your Bing Ads account and once connected, WhatConverts will send conversions based on leads tracked to your Bing Ads account.

To use the Bing Ads lead tracking integration, you first need to ensure that Auto-Tagging is enabled in your Bing Ads account.

For more information on setting up auto-tagging in Bing Ads: “Auto-Tagging of Destination URLs in Bing Ads“.

1Select the account and/or profile you would like to setup in your WhatConverts dashboard. Click on “Integrations” and select “Bing Ads“.
2Click on “Add Connection” which will send you to Microsoft to give offline access to WhatConverts in order to send conversions to your Bing Ads account.

3Click on “Yes” on the Microsoft authorization page.

4Select your “Customer” you would like to use for this integration and choose which types of leads you would like for WhatConverts to send to Bing Ads as conversions and select when to trigger the conversions to be sent to Bing Ads.

Note: By default, the new lead option is selected which will trigger when a new lead is received. The sales value option will trigger when a sales value is received with a new lead such as e-commerce transactions or when a sales value is added to a lead after it has been received. When a sales value is present, it will be sent along with the conversion to Bing Ads. Conversions will only be sent once to Bing Ads so after a sales value has been added no more conversions will be sent.

Click “Update“.

In your Bing Ads account, you will notice a new conversion called “Leads ({your_profile_id})“. If this conversion is renamed, WhatConverts will not be able to send conversions to your Bing Ads account.

Note: It may take up to 72 hours before conversions show up in Bing Ads.