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    Related Integrations
    Ad Platforms Bing Ads

    Last update on July 22, 2022

    Bing Ads
    Help Center Integrations

    Bing Ads Integration


    Note: Make sure auto-tagging is on in Microsoft (Bing) Ads.

    1Log into the WhatConverts profile you want to connect to Microsoft (Bing) Ads. Click "Tracking" in the top menu. Select "Integrations".

    Integrations Menu Selection

    2In the Bing Ads module, click "Connect". Click "+ Add Connection".

    3Log into your Microsoft (Bing) Ads account and click through the prompts to authorize the connection.

    4Select your "Customer" you would like to use for this integration. Follow through the prompts to choose which types of leads you would like for WhatConverts to send to Microsoft (Bing) Ads as conversions and select when to trigger the conversions to be sent to Bing Ads.

    Note: There are three Trigger types:

    • The "New Lead Received" option will trigger when a new lead is received.
    • The "Sales Value Received or Added" option will trigger when a sales value is received with a new lead such as e-commerce transactions or when a sales value is added to a lead after it has been received. When a sales value is present, it will be sent along with the conversion to Bing Ads.
    • The "Set as Quotable Lead" option will pass conversions only when a lead has been marked as "Quotable".

    Click "Update".

    Important: It may take up to 72 hours before conversions show up in Bing Ads.

    If you have any questions, please contact us here: Contact WhatConverts Support or email [email protected]

    WhatConverts allows you to connect your Bing Ads account and once connected, WhatConverts will send conversions based on leads tracked to your Bing Ads account.

    To use the Bing Ads lead tracking integration, you first need to ensure that Auto-Tagging is enabled in your Bing Ads account.

    1Select the account and/or profile you would like to setup in your WhatConverts dashboard. Click on “Integrations” and select "Bing Ads".
    2Click on "Add Connection" which will send you to Microsoft to give offline access to WhatConverts in order to send conversions to your Bing Ads account.

    Add a Bing Ads Account for Integration

    3Click on "Yes" on the Microsoft authorization page.

    Bing Ads Authorization

    4Select your "Customer" you would like to use for this integration and choose which types of leads you would like for WhatConverts to send to Bing Ads as conversions and select when to trigger the conversions to be sent to Bing Ads.

      Note: By default, the new lead option is selected which will trigger when a new lead is received. The sales value option will trigger when a sales value is received with a new lead such as e-commerce transactions or when a sales value is added to a lead after it has been received. When a sales value is present, it will be sent along with the conversion to Bing Ads. Conversions will only be sent once to Bing Ads so after a sales value has been added no more conversions will be sent.

    Click "Update".

    In your Bing Ads account, you will notice a new conversion called "Leads ({your_profile_id})". If this conversion is renamed, WhatConverts will not be able to send conversions to your Bing Ads account.

      Note: It may take up to 72 hours before conversions show up in Bing Ads.
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      Related Integrations
      Ad Platforms Bing Ads

      Last update on July 22, 2022

      Bing Ads
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