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    Help Center Integrations Google Ads Integration

    Keyword Tracking for Google Ads Using a Dynamic Number Pool

    1In your WhatConverts profile, select "Tracking" from the top menu. Select "Calls", then "Phone Numbers".

    Where to find phone numbers in WhatConverts

    2Click "+ Add Phone Number". To track your website's calls, select, "Advanced Setup". Select "Website". Choose "Dynamic Number Pool", then "New Number Pool". Select "Search" as your Traffic Source. Under the Visitors from drop-down, select "Google. Under the for drop-down, select "Paid". Click "Next Step".

    Swapping For Google Ads only

    3Follow the guide to determine how many numbers you'll need for your website. Choose the Country, Phone Number Type (Local or Toll Free) and Area Code and click "Find Numbers". Your numbers will be preselected. Review the numbers and click "Next Step".

    Phone Number Setup Page

    4Enter your Destination Number to forward your calls to, give your numbers a Name to identify them such as "Google Ads" and as a swap number, enter the phone number that is currently on your website or landing page. Click "Next Step".

    The next few prompts will guide you through setting up these tracking numbers to ensure you have all the features that you're looking for:

    • Call Recording
    • Call Greetings (a message that is played to the caller)
    • Call Whisper (a message that is played to the call recipient)
    • Tracking Text Messages
    • Call Transcription
    • PCI Redaction

    Once you are satisfied with the settings you've chosen, click "Finish".

    5In Google Ads, you will need Auto-Tagging "On" and the "ValueTrack Tracking Template" set up.

    6Test your implementation by adding "?gclid=test&wc_clear=true" to the end of your URL to simulate a Google Ads click.

    • Open new browser session and enter this URL.
    • Call the telephone number.
    • In your WhatConverts Lead Manager, check the newest phone call lead. You should see:

    Google CPC with Test Keyword

    If you have any questions, please contact us here: Contact WhatConverts Support or email

    WhatConverts uses a pool of telephone numbers for keyword tracking. These numbers are dynamically assigned and recycled to different users. Using a pool of tracking numbers gives you the data of an enterprise level system while only requiring a small number of phone numbers.

    Follow these 5 steps to begin keyword level phone call tracking.

    1Determine How Many Numbers for your Keyword Tracking Pool

    Identify How Many Tracking Numbers You will Need for Keyword Tracking

    Find the peak number of visitors on your website within an hour. If you're using Google Analytics, go to your dashboard and select the "Audience" then "Overview". From this page, choose "Hourly" view on the top right of the chart. Add a "Segment" (found above the chart) for Paid Traffic.

    Look for the normal high peaks in the chart; you are looking for how many visitors you have on your website at one time (concurrent users). For example, let's say your website has 40 visitors in its busiest hours. Also note the average session duration, for this example we will use 2 minutes and 30 seconds.

    To calculate the amount of phone numbers we need we will use this formula:

      Visitors During Peak Hour x Average Session Duration / 60 x 4

    By plugging in the numbers our formula looks like, 40 visitors x 2.5 minutes/60x4 which gives us a total of 7 numbers for our keyword tracking campaign.

    2Create a Dynamic Number Pool

    Go to your WhatConverts dashboard, click on the “Tracking” and select “Phone Numbers” in the left side menu. Click "Add Dynamic Number Pool", and give your pool a name and select the source that will trigger the campaign. To track Google Ads select "Search" and then "Google" - "Paid".

    Keyword Tracking Setup

    3Assign Tracking Numbers to Dynamic Number Pool

    1. Click on "Add Phone Number" to setup a new number to assign to the Dynamic Number Pool. If you need help setting up the number check out the article "Setting up tracking numbers".
    2. Assign this phone number to the Dynamic Number Pool set up previously.
    3. Once you have selected the Dynamic Number Pool, hit "Update". Repeat this step for each number that is needed.

    4Add ValueTrack Tracking Template to Your Google Ads Account

    1. Sign into your Google Ads account.
    2. Select “All Campaigns” on the top left side of the interface.
    3. Click on “Settings” on the bottom left side of the menu.

      Google Ads Interface Auto Tagging Option

    4. Select the “Account Settings” tab from the two tabs that appear at the top of the page.
    5. Choose the “Tracking Template” option and click on the “Tracking Template“ option and add {lpurl}?campaign={campaignid}&content={creative}&keyword={keyword} inside the text box. click “Save“.

      Enable Auto Tagging In Google Ads Interface

    5Test Your Dynamic Number Pool Implementation

    You can simulate a Google Ads click by adding "?=gclid=test&wc_clear=true" to the end of your URL.

    1. Open new browser session and enter this URL.
    2. Call the telephone number.
    3. Go to your WhatConverts dashboard. Click the "Lead Detail" eye icon on the left for the test call you made. On the right of the call lead detail you should see the referrer information.
      KeyWord Level Call Tracking
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