Olark is a web chat service that you can place on your website to interact with visitors to your site. Along with Zapier, you can integrate Olark with WhatConverts and get your chat transcripts along with marketing data right on your WhatConverts dashboard.

Note: If you haven’t added your WhatConverts tracking code to your website, add your tracking script. If you are using the WhatConverts WordPress Plugin, you will want to deactivate the plugin and place your WhatConverts Tracking Code above your Olark Integration Code.

1“Copy” your Integration Code from Olark and “paste” it into a Notepad or Note file. Remove </script> and End of Olark Code from the script. “Paste” the following at the end of your Integration Code.

var cookie = oqhaqzwnbjgcpycneryg('wc_client');
var [source,medium,campaign,content,keyword,gclid,landing_page,msclkid] = ['','','','','','','',''];
if (cookie) {
    var cookie_parts = cookie.split('+..+');
    if (cookie_parts[0])
        source = cookie_parts[0];
    if (cookie_parts[1])
        medium = cookie_parts[1];
    if (cookie_parts[2])
        campaign = cookie_parts[2];
    if (cookie_parts[3])
        content = cookie_parts[3];
    if (cookie_parts[4])
        keyword = cookie_parts[4];
    if (cookie_parts[5])
        gclid = cookie_parts[5];
    if (cookie_parts[6])
        landing_page = cookie_parts[6];
    if (cookie_parts[8])
        msclkid = cookie_parts[8];
}
olark('api.visitor.updateCustomFields', {
    source: source, 
    medium: medium, 
    campaign: campaign, 
    content: content, 
    keyword: keyword, 
    gclid: gclid, 
    msclkid: msclkid, 
    landing_page: landing_page
});
</script>

2Replace your Olark Integration Code on your website, with the new Olark Integration Code.
3Go to Zapier and “Make a Zap“. Select “Olark” as your Trigger App and “New Transcript” as the Trigger.

Note: As you continue through setting up Olark in Zapier, you will be prompted to follow Zapier’s instructions to connect to a Webhook in Olark. Make sure to have Send all transcripts automatically, Send offline messages and Send all events “checked” in the Connect to a Webhook box in Olark.

Test your Trigger step on your website by starting and ending a chat, click “Test and Review” to pull in sample chats. Click the “gray down arrow” to review the chat and test to make sure you’re using the most recent chat that ended. Click “Done Editing“.

4Click “+” and add “WhatConverts” as your Action Step. Select “Create Lead” then click “Continue“. Select your WhatConverts account to integrate with Olark.

Note: If you have not set up a WhatConverts account in Zapier, you can follow the detailed instructions in Connecting to Zapier.

Set up your Template as follows:

Lead Type: Chat
Profile: Your WhatConverts Profile
Referrer Source: Visitor Custom Fields Source
Referrer Medium: Visitor Custom Fields Medium
Referrer Campaign: Visitor Custom Fields Campaign
Referrer Content: Visitor Custom Fields Content
Referrer Keyword: Visitor Custom Fields Keyword
IP Address: Visitor IP
Gclid: Visitor Custom Fields Gclid
Lead Page: Visitor Conversation Begin Page

Add the following field under Additional Fields:

Transcript: Conversation

Click “Continue” and send a test to WhatConverts. When the test is successful, you can name your Zap and turn your Zap “on“.