Get a 1:1 Demo
Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Related Integrations
    Ad Platforms Google Ads (Adwords)

    Last update on July 22, 2022

    Google Ads (Adwords)
    Calendars and Bookings Calendly

    Last update on July 21, 2022

    Calendly
    Ecommerce Squarespace

    Last update on September 1, 2022

    Squarespace
    Help Center Integrations Google Ads Integration

    Tracking and Recording Google Call Only Ads and Call Extensions


    Create a Tracking Number for Call Only Ads and Call Extensions

    1In your WhatConverts profile, select "Tracking" from the top menu. Select "Calls", then "Phone Numbers".

    Where to find phone numbers in WhatConverts

    2Click "+ Add Phone Number". Select "Advanced Setup". Choose "Google Ad Extension" and click "Next Step". Move the slider to "1". Choose the Country, Phone Number Type (Local or Toll Free) and Area Code and click "Find Numbers". Review the number and click "Next Step".

    Choose a single static number for tracking

    3Enter the Destination Number that you are forwarding your calls to and give your phone number a name such as "Google Call Extension". Click "Next Step".

    The next few prompts will guide you through setting up these tracking numbers to ensure you have all the features that you're looking for. Once you are satisfied with the settings you've chosen, click "Finish".

    4Go to your Google Ads account and setup a Call Extension. Use the tracking number that was setup under WhatConverts and enable call reporting. Make sure to select the, "Count calls as phone call conversions" and select the appropriate conversion action.

      Note: Call Reporting can be turned "On" or "Off" in the Account Settings by selecting "All Campaigns" from the far left menu. Select "Settings", then "Account Settings" from the top of the page. Find Call Reporting and turn this "On".

    Call Reporting Turned On in Google Ads

    What If Google Disapproves My Tracking Number?

    Tracking numbers are sometimes disapproved by Google because Google is unable to verify the tracking number for the corresponding website of the campaign. There could be other reasons they disapprove of the number. For more information please check Google's Destination Requirements.

    There are two ways to verify your tracking number. The two rules can be found below, but we want to focus on the second rule which would be applicable to our tracking number.

    • Display the number on your site.The phone number in your ad must be present on the website featured in your ad. This means that if the phone number appears in ads for different websites, then that phone number must appear on at least one page for each of those websites. Remember that the verification URL must have the same domain as your ad's display URL. The number must appear in text and will not meet the policy if it appears as an image. Your phone number will be more easily detected and verified if it is featured on a landing page that is visited frequently.
    • Verify domain ownership.You can also verify your phone number by proving ownership of your ad's display URL domain. Do this by linking your Google Search Console and Ads accounts or by adding your unique Ads conversion tracking tag or remarketing tag to your website.

    As long as Google Search Console is linked to your Google Ads account or an Ads Conversion Tag or Remarketing Tag is found on the site, your call extension should be approved by Google.

    Important side note:

    Check and verify that your WhatConverts tracking number is being replaced with a Google tracking number. If Google is not replacing your number with one of their own, keep the following in mind regarding call extensions. Call extensions are deployed at the ad group level, even when set-up at the campaign level, especially when it comes to utilizing forwarding numbers. Each ad group must reach a threshold before the call-forwarding number is deployed and substitutes the static number in your extension. The threshold is approximately 20 to 50 clicks per month to start showing the forwarding number proceeded by 10-20 clicks per month to maintain that threshold. Google hasn't explicitly stated the minimum threshold, but that seems to be the general consensus among advertisers.

    One of the key challenges to evaluating conversions is measuring the quality of call only ads and call extensions within Google Ads. WhatConverts can pass your Google Ads Call Extension and Call Only Ads conversions into Google Ads using the following steps.

    Create a Tracking Number for Call Only Ads and Call Extensions

    1Within WhatConverts, create a Tracking Number that will be used exclusively as either a Call Only Ad or a Call Extension. Give the tracking number a name that will make it easy to identify such as, "Google Call Extension" or "Google Call Only Ad". Under Where will this number be displayed? select "Google Call Extension" from the drop-down menu.

    Call Extension Display

    Click "Update" to update the phone number settings.

    2Under Profile, click "Integrations" and select "Google Ads". If you have not set up a Google Ads integration, click "Add Google Ads Authorization". If you have already set up a Google Ads integration, click the gear icon to Edit your current Google Ads integration.

    Under Conversions, click "Yes" for Track Call Extension. The Call Extension Conversion action will be created in your Google Ads account with the name supplied in the Call Extension Conversion box.

    Call Extension Conversion Actoin

    3Go to your Google Ads account and setup a Call Extension. Use the tracking number that was setup under WhatConverts and enable call reporting. Make sure to select the, “Count calls as phone call conversions” and select the appropriate conversion action.

      Note: Call Reporting can be turned "On" or "Off" in the Account Settings by selecting "All Campaigns" from the far left menu. Select "Settings", then "Account Settings" from the top of the page. Find Call Reporting and turn this "On".

    Call Reporting Turned On in Google Ads

    Once the call extension has been setup under Google Ads, WhatConverts will track and record all phone calls that are generated from your call only ad and or call extension.

    What If Google Disapproves My Tracking Number?

    Tracking numbers are sometimes disapproved by Google because Google is unable to verify the tracking number for the corresponding website of the campaign. There could be other reasons they disapprove of the number. For more information please check Google's Destination Requirements.

    There are two ways to verify your tracking number. The two rules can be found below, but we want to focus on the second rule which would be applicable to our tracking number.

    • Display the number on your site.The phone number in your ad must be present on the website featured in your ad. This means that if the phone number appears in ads for different websites, then that phone number must appear on at least one page for each of those websites. Remember that the verification URL must have the same domain as your ad's display URL. The number must appear in text and will not meet the policy if it appears as an image. Your phone number will be more easily detected and verified if it is featured on a landing page that is visited frequently.
    • Verify domain ownership.You can also verify your phone number by proving ownership of your ad's display URL domain. Do this by linking your Google Search Console and Ads accounts or by adding your unique Ads conversion tracking tag or remarketing tag to your website.

    As long as Google Search Console is linked to your Google Ads account or an Ads Conversion Tag or Remarketing Tag is found on the site, your call extension should be approved by Google.

    Important side note:

    Check and verify that your WhatConverts tracking number is being replaced with a Google tracking number. If Google is not replacing your number with one of their own, keep the following in mind regarding call extensions. Call extensions are deployed at the ad group level, even when set-up at the campaign level, especially when it comes to utilizing forwarding numbers. Each ad group must reach a threshold before the call-forwarding number is deployed and substitutes the static number in your extension. The threshold is approximately 20 to 50 clicks per month to start showing the forwarding number proceeded by 10-20 clicks per month to maintain that threshold. Google hasn't explicitly stated the minimum threshold, but that seems to be the general consensus among advertisers.

    Was this page helpful?
    👍Yes
    👎No
    Get a FREE presentation of WhatConverts

    One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

    Get a 1:1 Demo
    Whatconverts Features for your Business
    Call Transcription
    Lead Tracking Call Transcription Software

    Read details from your calls without the need to listen to the entire call recording.

    Call Flows - Simultaneous Dialing
    Lead Tracking Call Flows - Multi-Ring (Simultaneous) Dialing

    Route calls to multiple destination numbers at once using multi-ring functionality.

    Call Flows - Scheduled Hours and Holiday Routing
    Lead Tracking Call Flows - Scheduled Hours and Holiday Routing

    Reroute calls that occur outside your active business times.

    Call Flows - Geographic Call Routing
    Lead Tracking Call Flows - Geographic Call Routing

    All incoming calls will be directed to the business location closest to the caller.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Ad Platforms Google Ads (Adwords)

      Last update on July 22, 2022

      Google Ads (Adwords)
      Calendars and Bookings Calendly

      Last update on July 21, 2022

      Calendly
      Ecommerce Squarespace

      Last update on September 1, 2022

      Squarespace
      ready to get marketing clarity?

      Grow your business with WhatConverts

      14 days free trial Easy setup Dedicated support
      G2 Users Love Us Badge
      G2 High Performer Badge
      G2 High Performer Small Business Badge
      G2 Momentum Leader Badge
      G2 High Performer Europe Badge