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Ad Platforms Bing Ads

Last update on March 25, 2020

Help Center ▸ Integrations ▸ Bing Ads Integration

Tracking and Recording Bing Ads Call Extensions

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1Log into your WhatConverts profile. Click "Tracking" in the top menu. Select "Calls", then "Phone Numbers".

2Click "+ Add Phone Number". Select "Advanced Setup". Choose "Offline" and click "Next Step". Move the slider to "1". Choose the Country, Phone Number Type (Local or Toll Free) and Area Code and click "Find Numbers". Review the number and click "Next Step".

3Enter the Destination Number that you are forwarding your calls to and name your phone number "Bing Ads Call Extension". Click "Next Step".

The next few prompts will guide you through setting up these tracking numbers to ensure you have all the features that you're looking for. Toggle the settings on or off based on your preferences. Once you are satisfied with the settings you've chosen, click "Finish".

4Log into Microsoft (Bing) Ads. Click "Ads & extensions". Click the "Extensions" tab. Click the View drop down and select "Call Extensions".

Click the checkbox next to the Call Extension you would like to update. Click the "Edit" drop down and select "Edit Call Ad Extension". In the Phone Number box, paste the WhatConverts tracking number added in the previous steps. Select the radio button for "Yes, I would like to track my calls using a Microsoft Advertising forwarding number".

Click "Save".

Note: WhatConverts will track and record all phone calls that are generated from your call extension, but Bing Ads will record the conversion.

If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

One of the key challenges to evaluating conversions is measuring the quality of call only ads and call extensions within Bing Ads. Because call extensions clicks never actually land on your website, WhatConverts is unable to associate the call with a specific Bing Ads visit (MSCLKID). This means we are unable to send those types of conversions directly into the Ads interface, but WhatConverts has a way of recording those calls while tracking the conversion.

Create a Tracking Number for Bing Ads Call Extensions

1Within WhatConverts, create a Tracking Number that will be used exclusively as either a Call Only Ad or a Call Extension. Give the tracking number a name that will make it easy to identify such as, "Bing Ads Call Extension". Make sure the Dynamic Number Insertion option is "Off" for the tracking number as the number will be used as a static number only.

2Go to your Bing Ads account and setup a Call Extension. Under All Campaigns, select "Ad Extensions". From the View drop-down, select "Call Extensions". Click "+ Add new Call Extension".

Select your Country/Region, then paste or type the tracking number that was setup in WhatConverts as the Phone Number and enable call tracking by selecting the, "Yes, I would like to track my calls using a Microsoft Advertising forwarding number" in order to count your calls as conversions in Bing Ads.

Once the call extension has been setup under Bing Ads, WhatConverts will track and record all phone calls that are generated from your call extension, but Bing Ads will record the conversion.

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