Filter Results in Your Custom Reports

You can filter results in the Report Builder to narrow down your data and focus on what matters most. Filters help you isolate campaigns, sources, or any other dimensions to analyze performance with precision. 

Filter From the Sidebar

Use the sidebar to apply precise filters to your report. 

To add or edit filters: 

  1. Open your custom report in the Report Builder.
  2. In the sidebar, under “Do you want to filter results?”, click “+ Add Filter”.
  3. Choose your filter settings:
    • Complement: Include or Exclude.
    • Dimension: The field you want to filter by (e.g., Source, Campaign, Service).
    • Match Type: Select how the filter should match your data (e.g., Exactly MatchingContains). 
    • Expression: Enter the text or value to match.
  4. Click “Add” to apply the filter.
  5. Filter Results in Your Custom Reports

Tip: You can add multiple filters to combine conditions and refine your results even further.

Filter From the Chart

You can filter data visually by interacting directly with the chart. 
To filter or exclude data from your chart: 

  1. Click on the segment label to exclude those values from your report. 
  2. Filter Results in Your Custom Reports

  3. The segment will be grayed out, and the chart will automatically refresh to display the filtered view. 

Tip: Chart filtering is perfect for quickly isolating or removing specific campaigns, channels, or lead types without editing sidebar filters.

Filter from the Table

In the table view, you can include or exclude specific values directly. 
To filter from the table: 

  1. Select the rows you want to include in your report.
  2. Click the filter icon that shows once you select one or more rows.
  3. Filter Results in Your Custom Reports

Tip: Click the “x” icon to exclude a specific value (for example, blank campaigns).


Tip: To filter by a single value, click the name in the table, the report will instantly refresh to display only that selection.

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