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Help Center Integrations Bing Ads Integration

Tracking Bing & Yahoo Ads


The simplest way to allow WhatConverts to track Bing and Yahoo Ads visitors is to enable auto-tagging for your Bing Ads account.

For more information to on how to setup auto-tagging check out the article Auto-Tagging of Destination URLs in Bing Ads.

Bing Ads Lead Tracking

Parameters that Bing Ads passes to WhatConverts through auto-tagging:

  • Source: Reported from Bing Ads as “bing“.
  • Medium: Reported from Bing Ads as “cpc“.
  • Campaign: The “Campaign Name” that triggered the ad click.
  • Content: The “Ad Group Name” that triggered the ad click.
  • Term (Keyword): The bidded “Keyword” that triggered the ad click.
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Whatconverts Features for your Business
Filter/Group by Source & Medium
Lead Management Filter/Group by Source & Medium

Filtering and grouping tools allow you to examine a subset of leads from specific campaigns, sources or marketing channels.

Add Value in Leads Dashboard
Lead Management Add Value in Leads Dashboard

As leads come in, they appear in your Leads Dashboard in WhatConverts where you can qualify and add sales value.

Campaign Lead Qualification
Lead Management Campaign Lead Qualification

Quickly qualify up to 50 leads in just 15 minutes.

Filter/Group by Product or Service
Lead Management Filter/Group by Product or Service

Seeing leads grouped by product or service allows marketers, clients and business owners to gain deeper insights.

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