The simplest way to allow WhatConverts to track Bing and Yahoo Ads visitors is to enable auto-tagging for your Bing Ads account.

For more information to on how to setup auto-tagging check out the article Auto-Tagging of Destination URLs in Bing Ads.

Parameters that Bing Ads passes to WhatConverts through auto-tagging:

• Source: Reported from Bing Ads as “bing“.
• Medium: Reported from Bing Ads as “cpc“.
• Campaign: The “Campaign Name” that triggered the ad click.
• Content: The “Ad Group Name” that triggered the ad click.
• Term (Keyword): The bidded “Keyword” that triggered the ad click.