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Help Center Integrations

VWO Integration


VWO is an all-in-one platform that can help businesses improve key metrics by helping discover new insights, test ideas and hypothesis and assist in improving engagement through the users' journey.

WhatConverts integrates with VWO in just a few simple steps to pass conversion data from calls, forms, chats and more to provide better insights into how different experiments in VWO are performing.

1Log into WhatConverts. Under Profile select "Integrations" then "VWO". At the top of the page, "+ Add Connection".

Create goal names based on which lead types you would like to count as conversions to VWO. Click "Add". The image below shows an example.

VWO Goals in WhatConverts

2Log into VWO. Under Testing, select the campaign you would like to track conversions in. Hover over Settings and select Goals.

Goals Settings VWO

3Add a new Goal for each of the Goal Names you created in WhatConverts as below:
From the first drop-down menu, select "tracks custom conversion on". From the second drop down, select "URL Contains". In the text input box type the Goal Name set up in the WhatConverts integration.

Create goals in VWO

Click "Save" to save your changes.

4You can test your connection by going to one of your websites that you're running an experiment in VWO on, submit a form or make a call. Once the lead has been submitted, you can log back into WhatConverts, open the lead details in your WhatConverts Dashboard and you will see the following on the right side of the pop up (under the marketing data):

VWO success

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Calculate marketing ROI.

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Lead Management Campaign Lead Valuation

Choose one campaign for a month and quickly assign value to leads

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