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    VWO Integration


    New Dashboard
    Legacy Dashboard

    1Log into the WhatConverts profile you would like to integrate with VWO. Click "Tracking" in the top menu. Select "Integrations".

    Integrations Menu Selection

    Select the "Page Builders" tab. Click "Connect" in the VWO module. Click "+ Add Connection". Select the Trigger to pass your leads.
    Note: There are three Trigger types:

    • The "New Lead Received" option will trigger when a new lead is received.
    • The "Sales Value Received or Added" option will trigger when a sales value is received with a new lead such as e-commerce transactions or when a sales value is added to a lead after it has been received. When a sales value is present, it will be sent along with the conversion to VWO.
    • The "Set as Quotable Lead" option will pass conversions only when a lead has been marked as "Quotable".

    Create goal names based on which lead types you would like to count as conversions to VWO. Click "Add". The image below shows an example.

    VWO named goals

    2Log into VWO. Under Testing, select the campaign you would like to track conversions in. Hover over Settings and select Goals.

    Goals Settings VWO

    3Add a new Goal for each of the Goal Names you created in WhatConverts as below:
    From the first drop-down menu, select "tracks custom conversion on". From the second drop down, select "URL Contains". In the text input box type the Goal Name set up in the WhatConverts integration.

    Create goals in VWO

    Click "Save" to save your changes.

    4You can test your connection by going to one of your websites that you're running an experiment in VWO on, submit a form or make a call. Once the lead has been submitted, log back into the WhatConverts profile the VWO connection is set up in. Click "Leads" from the top menu. Hover over the test lead and click "View Lead". You will see the following on the left side of the Lead Details page:

    Successfully sent VWO Conversions

    VWO is an all-in-one platform that can help businesses improve key metrics by helping discover new insights, test ideas and hypothesis and assist in improving engagement through the users' journey.

    WhatConverts integrates with VWO in just a few simple steps to pass conversion data from calls, forms, chats and more to provide better insights into how different experiments in VWO are performing.

    1Log into WhatConverts. Under Profile select "Integrations" then "VWO". At the top of the page, "+ Add Connection".

    Create goal names based on which lead types you would like to count as conversions to VWO. Click "Add". The image below shows an example.

    VWO Goals in WhatConverts

    2Log into VWO. Under Testing, select the campaign you would like to track conversions in. Hover over Settings and select Goals.

    Goals Settings VWO

    3Add a new Goal for each of the Goal Names you created in WhatConverts as below:
    From the first drop-down menu, select "tracks custom conversion on". From the second drop down, select "URL Contains". In the text input box type the Goal Name set up in the WhatConverts integration.

    Create goals in VWO

    Click "Save" to save your changes.

    4You can test your connection by going to one of your websites that you're running an experiment in VWO on, submit a form or make a call. Once the lead has been submitted, you can log back into WhatConverts, open the lead details in your WhatConverts Dashboard and you will see the following on the right side of the pop up (under the marketing data):

    VWO success

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