What are Dimension Groupings?

Dimension Groupings let you simplify complex data by organizing many individual field values into higher-level categories for reporting. Instead of analyzing hundreds of separate landing pages, keywords, or campaign IDs, you can group them into meaningful categories that make performance easier to compare and understand.

For example, rather than reviewing every unique landing page URL, you could group them into categories like “Cooling Services”, “Heating Services”, or “Plumbing Services”. Similarly, if your reports capture campaign IDs, you can use Dimension Groupings to replace those IDs with campaign names, making your reporting clearer, faster, and easier to act on.

Why Use Dimension Groupings?

Without Dimension Groupings, lead data can quickly become overwhelming and difficult to manage. You may capture every landing page, campaign ID, or keyword variation, but analyzing performance across all those unique values is difficult and time-consuming.

Dimension Groupings solve this by:

• Reducing complexity. Turn long lists of granular values into a handful of meaningful groups.
• Improving clarity. Replace IDs or technical values with names that are easy to understand in reports.
• Highlighting trends. Surface insights across campaigns, services, or locations faster.
• Enabling smarter reporting. Focus on performance by category instead of fragmented data points.

Examples of How Businesses Use Dimension Groupings

Here are a few ways businesses put Dimension Groupings into action:

• HVAC Company: Groups hundreds of landing pages into service categories like “Cooling Services”, “Heating Services”, and “Plumbing Services”. This allows the team to quickly compare which service lines generate the most leads and revenue.
• Dental Clinic: Uses Dimension Groupings to consolidate multiple landing page URLs for specific procedures (e.g., “veneers,” “implants,” “whitening”) into higher-level treatment categories. This makes it easy to see which treatments are driving new patients without analyzing each URL separately.
• Law Firm: Replaces cryptic campaign IDs with readable campaign names (e.g., “Personal Injury - Google Ads”, “Family Law - LSAs”). This simplifies reporting, ensures clarity for stakeholders, and highlights which practice areas deliver the highest-value leads.

Related Topics

• Add a Dimension Grouping
• Organize the Lead Manager with Dimension Groupings
• Use Dimension Groupings in Reports
• Understand the Different Types of Fields
• Organize the Lead Manager with Mapped Fields