Build Lead Intelligence Rules with Mapped Fields

When you map a field, whether it comes from a form submission or is imported as an Additional Field, it becomes available in Lead Intelligence.

This lets you use that data to trigger conditions, enrich your lead data, or optimize campaigns using automated rules tailored to your business.

How to Use Mapped Fields in Lead Intelligence

To use Mapped Fields in your Lead Intelligence:

1. Set up a Lead Intelligence rule.
2. Choose your Mapped Field(s) as the dimension(s) in the Conditions section (e.g., “Mapped Field: Service Area”).




Note: Mapped Fields can only be used as dimensions for the rule conditions, or as values to copy into another field, not as targets for updates in the “THEN execute these actions” section.

3. Set up the actions that should run when those conditions are met (e.g., “Set Sales Rep when Service Area = Tempe, Phoenix”).

Related Topics

• Use Field Mappings
• Organize the Lead Manager with Mapped Fields
• What are Field Mappings?
• Build Lead Intelligence Rules with Custom Fields
• Enable AI Analysis with Lead Intelligence