What is Event Tracking?
Event Tracking in WhatConverts allows you to capture specific actions that visitors take on your website, such as link clicks, button presses, or sign-ups, and record them as leads. This helps you measure user interactions that go beyond calls or forms.
Why Use Event Tracking?
Not every valuable action on your website triggers a form or phone call. A user who downloads your pricing guide, clicks "Add to Cart," or watches a product video is showing clear buying intent. Without Event Tracking, these micro-conversions go unmeasured, leaving gaps in your understanding of what drives revenue.
Event Tracking solves this by capturing any on-site action you define as valuable. With it, you can:
- Identify which buttons and links drive engagement: See which calls-to-action actually get clicked and which marketing sources drive those interactions.
- Attribute events to marketing sources: Know which campaigns, keywords, or landing pages lead to specific user actions like downloads, video plays, or cart additions.
- Capture meaningful activity beyond calls and forms: Track actions that signal buying intent even when users don't submit a form or pick up the phone.
- Measure the full customer journey: See all touchpoints from first click through conversion, including middle-of-funnel actions that indicate interest.
- Optimize campaigns based on engagement: Use event data to refine targeting and improve ad spend on campaigns that drive high-value interactions.
Instead of relying only on phone calls and form fills, Event Tracking shows you the complete picture of how users engage with your website.
Examples of How Businesses Use Event Tracking
Event Tracking works for any business that wants to measure user engagement beyond traditional conversions. Here are some ways businesses put it into action:
- Service businesses: Track "Request a Quote" or "Schedule Service" button clicks to see which ads drive users to take action, even if they don't complete the form immediately.
- B2B companies: Monitor whitepaper downloads, case study views, or "Book a Demo" clicks to identify engaged prospects and measure content performance.
- eCommerce stores: Capture "Add to Cart" clicks, promotional banner interactions, or product video plays to understand what drives purchase intent.
- Healthcare providers: Track "Find a Location" or "Check Insurance" button clicks to see which services generate the most interest before appointments are booked.
- Marketing agencies: Set up custom events for clients like newsletter signups, account logins, or resource downloads to prove campaign value beyond direct conversions.
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