Use Standard Reports

Standard Reports in WhatConverts (including the Summary, Marketing Channels, Keywords, Landing Pages, Google Ads, Call Tracking, and Sales Handling reports) give you structured, ready-to-use views of your most valuable performance metrics.

These reports focus on ROI, lead value, revenue, and attribution performance, without needing setup or customization.

How It Works

Standard Reports are generated automatically for the Reporting Period you select, whether daily, weekly, or monthly. You can check results anytime to see how performance is trending, but for the most accurate comparison, wait until the full period has finished.

Access a Standard Report

You can generate a Standard Report at the Master Account, Account, or Profile level.

1. Go to the Reports section and open Marketing Reports.
2. Select the report you want to view: Summary, Marketing Channels, Keywords, Landing Pages, Google Ads, Call Tracking, or Sales Call Handling.
3. Select a Reporting Period: Monthly, Weekly, or Daily. This defines how the report compares data to the previous period (e.g., day-by-day, month-over-month, etc.)



4. Select the Time Range. Select the date in the calendar to show that period’s data and compare it to the previous one. For example:
   1. If you choose “Monthly” and select June, the report shows June’s data compared to May
   2. If you choose “Weekly” and select last week, it shows last week’s data compared to the week before.



5. View the report. The Summary Report shows the key metrics for the selected time period, and shows the change (%) compared to the previous period.

 Related Topics

• What is the Summary Report?
• What is the Marketing Channels Report?
• What is the Keywords Report?
• What is the Landing Pages Report?
• Introduction to Reporting