Receive Phone Call Data with Webhooks

This article shows the example data format sent by WhatConverts when a phone call lead is completed. When a phone call lead is created in WhatConverts, the system sends an outbound POST request containing the call data in JSON format to your configured webhook URL, where it can be received and handled by your external systems.

Phone Call Webhook Example

{
"trigger": "new",
"lead_id": 153928,
"user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2",
"lead_type": "Phone Call",
"lead_status": "Unique",
"lead_analysis": {
"Keyword Detection": "buy,quote,test",
"Lead Summary": "The customer was looking to purchase call tracking services. The agent assisted them with setting up an account.",
"Intent Detection": "The customer wanted to purchase services.",
"Sentiment Detection": "Positive",
"Topic Detection": "call tracking,purchase,sign up"
},
"last_updated": "2016-01-25T17:18:20Z",
"date_created": "2016-02-01T14:09:01Z",
"quotable": "Not Set",
"quote_value": null,
"sales_value": null,
"spotted_keywords": "buy,quote",
"lead_score": 50,
"lead_state": "Completed",
"profile": "My Profile",
"profile_id": 51497,
"account": "My Account",
"account_id": 27313,
"lead_url": "https://www.whatconverts.com/contact",
"landing_url": "https://www.whatconverts.com/",
"operating_system": "iOS 12",
"browser": "Chrome Mobile 71",
"device_type": "Smartphone",
"device_make": "Apple iPhone",
"call_status": "Completed",
"phone_name": "Google AdWords",
"call_duration": "3 minutes and 22 seconds",
"call_duration_seconds": 202,
"tracking_number": "+17044486577",
"destination_number": "+17045436123",
"caller_number": "+18033861858",
"caller_name": "WHATCONVERTS",
"city": "Charlotte",
"state": "NC",
"zip": "28226",
"country": "US",
"answer_status": "Answered",
"line_type": "Landline",
"recording": "https://app.whatconverts.com/recording/13451345/download",
"play_recording": "https://app.whatconverts.com/recording/13451345/play",
"voicemail": "https://app.whatconverts.com/recording/13451345/download",
"play_voicemail": "https://app.whatconverts.com/recording/13451345/play",
"call_transcription": "Hello, thanks for calling.",
"voicemail_transcription": "Please call me back at 5432245114.",
"additional_fields": {
"menu_1": "Sales"
},
"lead_source": "google",
"lead_medium": "cpc",
"lead_campaign": "lead generation",
"lead_content": "new ad",
"lead_keyword": "generating leads",
"ip_address": "107.210.21.188",
"notes": "This is a new lead!",
"contact_name": "Jeremy Helms",
"contact_company_name": "Call Tracking Company",
"contact_email_address": "hello@whatconverts.com",
"contact_phone_number": "+17044695324",
"email_address": "hello@whatconverts.com",
"phone_number": "+17044695324",
"field_mappings": {
"Company Name": "Call Tracking Company",
"Contact Person": "Jeremy Helms",
"Email": "hello@whatconverts.com",
"Phone Number": "(704) 469-5324"
},
"gclid": "CLibmtmqpNICFcSfGwodQbUAvg",
"msclkid": "25d83debf85f146b8f1d66a754c6a56c",
"unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b",
"unbounce_variant_id": "b",
"unbounce_visitor_id": "107.210.21.1881565955056416071",
"salesforce_user_id": "15228103840",
"roistat_visit_id": "wqeOuWjfeIUQdd122casdLK",
"hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed",
"facebook_browser_id": "fb.1.1621529626600.927228660",
"facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc",
"google_analytics_client_id": "1017418163.1594157791",
"vwo_account_id": "512835",
"vwo_experiment_id": "2",
"vwo_variant_id": "2",
"vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44",
"duplicate": false,
"spam": false
}

Phone Call-Specific Fields

In addition to common webhook variables, phone call leads include these specific fields:

call_status: Status of the call (Completed, Missed, etc.)
phone_name: Name assigned to the tracking phone number
call_duration: Human-readable duration of the call
call_duration_seconds: Call duration in seconds for calculations
tracking_number: The WhatConverts tracking number that received the call
destination_number: The number the call was forwarded to
caller_number: The phone number of the person who called
caller_name: Caller ID name if available
answer_status: Whether the call was answered or went to voicemail
line_type: Type of phone line (Landline, Mobile, VoIP, etc.)
recording: URL to download the call recording
play_recording: URL to play the call recording in browser
voicemail: URL to download voicemail if call went to voicemail
play_voicemail: URL to play voicemail in browser
call_transcription: Automated transcription of the call conversation
voicemail_transcription: Automated transcription of voicemail message
additional_fields: Custom fields captured during call (e.g., IVR menu selections)

Tip: For additional information on setting up webhooks, see Webhooks.

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