Receive Phone Call (Modified) Data with Webhooks

This article provides the example data format for a modified phone call lead received via webhook. When a phone call lead is modified in WhatConverts, a POST request as JSON is sent to your configured webhook URL.

Phone Call (Modified) Webhook Example

{
"trigger": "new",
"lead_id": 153928,
"user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2",
"lead_type": "Phone Call",
"lead_status": "Unique",
"lead_analysis": {
"Keyword Detection": "buy,quote,test",
"Lead Summary": "The customer was looking to purchase call tracking services. The agent assisted them with setting up an account.",
"Intent Detection": "The customer wanted to purchase services.",
"Sentiment Detection": "Positive",
"Topic Detection": "call tracking,purchase,sign up"
},
"last_updated": "2016-01-25T17:18:20Z",
"date_created": "2016-02-01T14:09:01Z",
"quotable": "Not Set",
"quote_value": null,
"sales_value": null,
"spotted_keywords": "buy,quote",
"lead_score": 50,
"lead_state": "Modified",
"profile": "My Profile",
"profile_id": 51497,
"account": "My Account",
"account_id": 27313,
"lead_url": "https://www.whatconverts.com/contact",
"landing_url": "https://www.whatconverts.com/",
"operating_system": "iOS 12",
"browser": "Chrome Mobile 71",
"device_type": "Smartphone",
"device_make": "Apple iPhone",
"call_status": "Modified",
"phone_name": "Google AdWords",
"tracking_number": "+17044486577",
"destination_number": "+17045436123",
"caller_number": "+18033861858",
"caller_name": "WHATCONVERTS",
"city": "Charlotte",
"state": "NC",
"zip": "28226",
"country": "US",
"line_type": "Landline",
"additional_fields": {
"menu_1": "Sales"
},
"lead_source": "google",
"lead_medium": "cpc",
"lead_campaign": "lead generation",
"lead_content": "new ad",
"lead_keyword": "generating leads",
"ip_address": "107.210.21.188",
"notes": "This is a new lead!",
"contact_name": "Jeremy Helms",
"contact_company_name": "Call Tracking Company",
"contact_email_address": "hello@whatconverts.com",
"contact_phone_number": "+17044695324",
"email_address": "hello@whatconverts.com",
"phone_number": "+17044695324",
"field_mappings": {
"Company Name": "Call Tracking Company",
"Contact Person": "Jeremy Helms",
"Email": "hello@whatconverts.com",
"Phone Number": "(704) 469-5324"
},
"gclid": "CLibmtmqpNICFcSfGwodQbUAvg",
"msclkid": "25d83debf85f146b8f1d66a754c6a56c",\
"unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b",
"unbounce_variant_id": "b",
"unbounce_visitor_id": "107.210.21.1881565955056416071",
"salesforce_user_id": "15228103840",
"roistat_visit_id": "wqeOuWjfeIUQdd122casdLK",
"hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed",
"facebook_browser_id": "fb.1.1621529626600.927228660",
"facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc",
"google_analytics_client_id": "1017418163.1594157791",
"vwo_account_id": "512835",
"vwo_experiment_id": "2",
"vwo_variant_id": "2",
"vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44",
"duplicate": false,
"spam": false
}

Understand Modified Phone Calls

Modified phone calls represent calls that have been updated after their initial creation. This status is indicated by the lead_state field being set to "Modified" and the call_status field being set to "Modified".

When Phone Calls Get Modified

Phone calls may be modified when:

Call details are manually updated by a user
Additional information becomes available after the call ends
Recording or transcription processing completes
Lead qualification status changes
Marketing attribution data is corrected or enhanced
Contact information is updated or enriched

Modified Phone Call-Specific Fields

Modified phone call webhooks include standard phone call fields:

call_status: Set to "Modified" for modified calls
phone_name: Name assigned to the tracking phone number
tracking_number: The WhatConverts tracking number that received the call
destination_number: The number the call was forwarded to
caller_number: The phone number of the person who called
caller_name: Caller ID name if available
line_type: Type of phone line (Landline, Mobile, VoIP, etc.)
additional_fields: Custom fields captured during call (e.g., IVR menu selections)

Note: Modified phone call webhooks may not include call duration, recordings, or transcriptions if the modification occurred before these fields were populated. These fields are typically available on completed phone calls.

Use Modified Call Webhooks

Configure your webhook to receive "Phone Call (Modified)" lead types when you need to:

Update CRM records when call information changes
Sync changes made in WhatConverts back to external systems
Track when leads are manually edited or enhanced
Maintain data consistency across platforms

Tip: For additional information on setting up webhooks, see Webhooks.

Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Schedule a Demo