Setting Up Dimension Groupings

Dimension groupings is a powerful tool for organizing and better understanding your data. By grouping related values, you can display them in new columns on your dashboard, making your insights clearer and more actionable.

In this guide, we’ll show you how to set up dimension groupings using a common example: Google Ads.

How Dimension Groupings Work

The Scenario:

A customer clicks on your Google Ad and lands on your website. At that moment, WhatConverts captures key marketing data, such as:

• The landing page URL
• Google Ads parameters
  • Campaign
  • Content
  • Keyword
  • Google Click ID

These data points provide valuable insight into ad performance, but sometimes not all details like the campaign name are available.

The Solution: Dimension Groupings

Dimension Groupings allow you to bridge that gap by mapping known identifiers (e.g., campaign IDs) to meaningful names.

For example, if your landing page URL contains a campaign ID, you can create a Dimension Grouping that:

• Searches the landing page for specific campaign IDs
• Automatically assigns the corresponding campaign name to each lead

This enhances your reports by clearly labeling leads with marketing data that would otherwise be hidden.

Step-by-Step Guide to Setting Up Dimension Groupings

Step 1: Access Dimension Groupings

1Navigate to the Reports tab.
2Select Dimension Groupings.

Step 2: Create a New Dimension Grouping

1Click Add Dimension Grouping.
2Enter a name (e.g., Campaign Name).

This becomes the title of the new column on your Leads dashboard.

Step 3: Select the Grouped Dimension

1Choose the dimension you want to group.

For Google Ads, this is usually Landing Page (where the campaign ID appears).

Step 4: Define Group Name and Rules

1Under Group Name, enter the campaign name you want to display.

2Add the corresponding campaign ID.

This tells the system to search for that campaign ID on the landing page. If found, it will automatically assign the campaign name to the leads.

3Click Finish.

Step 5: View the Results

1Go back to the Leads page.

You’ll now see a new column (e.g., Campaign Name) automatically populated with the campaign name — derived from your new grouping.

If you have any questions, please contact WhatConverts Support or email support@whatconverts.com