Add a Phone Number to Track Calls on Third-Party Sites

When you want to capture calls initiated from places outside your own website (e.g. Facebook, Yelp, directory listings, classifieds), you use a third-party tracking number. This lets you know which external source drove that phone call.

Set Up a Tracking Number for Third-Party Sites

Before you begin, decide which third-party site or listing you want to assign a tracking number to. You’ll set up and label the number directly in your profile.

1. In your WhatConverts profile, select “Tracking” from the top menu.
2. Choose “Calls”, then “Phone Numbers”.
3. Click “+ Add Phone Number.” Choose “Advanced Setup”.
4. In the setup window, select “Offline”.
5. Here you can fill out the attribution that will show up on your leads. Some will have placeholders already that are semi-transparent. You can replace those with a custom value you’d prefer. You can fill in Source, Medium, Campaign, Content, and Keyword to be attributed to your leads whenever you receive a call.
6. Click “Next Step”.



7. Move the slider to “1”. Choose the Country, Phone Number Type (Local or Toll-Free), and Area Code.
8. Click “Find Numbers”.
9. Review and select your preferred number, then click “Next Step”.
10. Enter the Destination Number (the line your calls will forward to) and give your tracking number a descriptive name.
11. Review and adjust optional features such as Call Recording, Call Greeting, or Call Whisper as needed. Click “Finish”.

Where to Use Third-Party Tracking Numbers

After creating the number, include it on any external platform where potential customers may find you:

• Business listings such as Yelp
• Social media profiles like Facebook or Instagram
• Online directories or industry-specific listing sites
• Digital ads that display a phone number directly

Related Topics

• What is Call Tracking?
• Set Up Tracking Numbers
• Enable Call Greeting
• Enable Call Whisper