Create a Dynamic Number Pool for Search Engines
Dynamic Number Pools for Search Engines allow you to track calls from visitors who find your website through search engines like Google, Bing, or Yahoo. This setup helps you understand which search channels generate the most phone leads.
Tip: For an overview of number pool tracking, see What is Call Tracking?
Add a Search Engine Trigger
To set up a Dynamic Number Pool for Search Engines, follow the steps below:
- In your WhatConverts profile, select “Tracking” from the top menu.
- Choose “Calls”, then “Phone Numbers”.
- Click “+ Add Dynamic Pool” to create a new pool, or select an existing pool to edit.
- Select “Advanced Setup”. Then Enter a Swap Number.
- In the Traffic Source panels, choose “Search”.
- Under the Search panel, leave both dropdowns set to All.
- Click “Next Step” to continue.
- On the next page, choose whether to use Existing Numbers or Get New Numbers for your pool.
- To use existing numbers, select “Use Existing Numbers”, choose the numbers you want to include, and click “Finish”.
- To purchase new numbers, select “Get New Numbers”, then use the dropdown menus to choose your country, area code, or number type. Click “Next Step” to continue.
- Choose where to forward calls. This is the destination number that will receive calls from this pool. Click “Next Step”.
- Enable any additional features you want on your numbers, such as:
- Click “Finish” to complete your Dynamic Number Pool setup.

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