Exclude a Phone Number from Call Tracking Swap

In some cases, you may want to prevent a specific phone number on your website from being replaced by WhatConverts’ dynamic number swapping. This is helpful when a number should always remain visible, such as a partner’s phone number, a location-specific line, or a contact that isn’t part of your call tracking strategy.

Set Up a No-Swap Number

Before you begin, identify which phone number on your site you want to exclude from dynamic swapping. You’ll add a small HTML class to prevent WhatConverts from replacing that number.

  1. Locate the section of your website’s code that contains the phone number you do not want to swap.
  2. Add the no-swap class to the HTML element that contains the number.
    Example: <div class="no-swap">123-456-7890</div>
  3. Save and publish the page.
  4. Visit the live version of your site and confirm that the phone number remains unchanged even when other numbers swap dynamically.

Tip: Use the “no-swap” class for phone numbers that belong to affiliates, internal departments, or any third-party listings that should never be attributed through WhatConverts call tracking.

Where to Use the No-Swap Class

Add the no-swap class anywhere a phone number should remain untouched by tracking scripts, including:

  • Footer sections that display corporate headquarters or partner numbers
  • Contact pages listing departments with separate tracking methods
  • Blog posts or press pages referencing external contact numbers

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